Is Your Business of Helping People...Deeply Hurting You?

Remember when you decided to do this work?

You knew it would be hard and emotionally impactful… but you also thought you’d be able to build a life supported by this important work—not living paycheck to paycheck or afraid to take a vacation (or even get sick).

Now?

🔹 You’re dangerously close to burnout. You’re overworked, overwhelmed, and always “on.” Even when you’re with family or friends, you’re thinking about your practice.

🔹 Your clients are far from ideal. You’re constantly questioning if you’re actually making an impact—or just grinding through back-to-back sessions.

🔹 You’re making money, but your profit margins aren’t what they should be. You’re working harder than ever, but your financial future feels uncertain.

Meanwhile…

Did you know that in 2022 and 2023, the top 5 health insurance companies profited over $40 billion dollars

AFTER expenses and paying providers? And in 2024, profits are only dipping because of cyber terrorism—not because they started paying therapists a livable wage.

You just want to help people and make therapy accessible—but here you are, forced to choose between:

❌ Being overworked and underpaid
❌ Side hustling your way to financial stability
❌ Settling for sinking into debt with no plan for retirement

If anything changes—your rent goes up, your relationship ends, or your car gets totaled—you have no financial buffer.

And the worst part?

👉 Investors, CEOs, and insurance companies are making MORE money than ever before and profiting off of YOUR labor.

👉 Online tech companies have stepped in, promising to "save" our profession—but therapists on these platforms are still overworked, underpaid, and replaceable.
👉 These companies were built with hundreds of millions in venture capital—which means they’re accountable to investors, not therapists. Do you think they’ll make a profit by paying you more for your labor?

💡 You didn’t spend tens of thousands of dollars and years (or decades) in training just to spend your days buried in paperwork, chasing payments, and constantly worrying about money.

The 8 Core Benchmarks:

Your Roadmap to a Thriving Practice

Building a sustainable and profitable therapy practice doesn’t happen by accident—it happens when you have a clear plan and the right support.

That’s why Business School for Therapists is structured around 8 Core Benchmarks—proven steps that help you go from overwhelmed and overworked to running a business that actually supports you.

🔹 Each benchmark comes with actionable tasks, resources, and coaching to keep you on track.
🔹 You’ll earn badges as you progress, so you can celebrate milestones along the way!
🔹 By the time you complete these benchmarks, your business will be running smoother, more profitably, and with more ease than ever before.

Here’s how we help you get there:

Benchmark #1:

Get Radical Clarity on Your Vision

Is it really possible to have a practice that makes your soul happy? YES!

You'll gain radical clarity on who YOU are and how to build a sustainable, profitable practice aligned with your values and vision—a practice that actually works for YOU.

“BST helped me gain clarity on how to form a business that is tailored to me, what to spend energy on, and I gained confidence in myself and my journey.” Laura Successful bilingual private pay practice

Benchmark #2:

Reclaim Your Time & Energy

Does it feel like you have to work 24/7 or everything will fall apart?

You’ll learn how to structure your time so you can actually step away without feeling guilty or stressed. We’ll help you deploy automation into your practice so you can wave goodbye to overwhelm and reclaim your life.

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income, and impacting other therapists in my office. The time freedom created has been the best gift of all!”Cyndi successful group practice owner and beyond the couch keynote, podcaster, and author in Texas

Benchmark #3:

Build a Business That Runs Smoothly (Without You Putting Out Fires 24/7)

Ready for a practice that runs smoothly without constant chaos?

We’ll help you create policies, processes, and procedures that actually improve clinical outcomes and business success for both group and solo private practices.

“I doubled my business, financially. My processes are clear, easy, and automated when possible. I feel like I'm a very good business owner, I am inspired and I'm growing, and I feel that my business is truly supporting me” Rovena February 2024, successful couples counsellor in Canada

Benchmark #4:

Take Control of Your Finances (So You’re Not Overworked & Underpaid)

How do therapists end up over-full with clients and still in debt, with no retirement and no buffer?

They skip this step.

We’ll help you plan for profitability and tackle ALL.THE.NUMBERS in your business with confidence—from fee raises and insurance evals to taxes, payroll, expenses, and take-home income.

"I finally picked a quit date, left my W2 job, and launched into full-time private practice. I have a much better work-life balance, and this month I am well on my way to earning more money in my private practice then I was making in my W2 job!" Christy, therapist in solo practice in Chula Vista, CA

Benchmark #5:

Stand Out in a Crowded Market (Without Competing on Price)

There are sooo many therapists around—how do you compete? You don’t. You stand out.

We’ll help you deeply understand your ideal client, craft messaging that resonates, and use referral-building strategies that get you the right clients at the right fees.

"With only 10% of the content in this program, I went from struggle in a brand new practice to full within two months AND receiving my full fee with each client! It is only up from here, so grateful for these lessons." Ashley in Florida

Benchmark #6:

Build the Most Important Marketing Asset for Your Business

Social media is NOT your most powerful marketing tool.

Your website is. You don't own social media and the rules can change at any time.

We’ll help you optimize your website so you can rank on Page 1 of Google and have it sell your services for you—24/7.

"My website works great, and I'm on the first page of Google. People love it and constantly tell me how much it speaks to them. I love my business. I used to say I'm a good therapist, but not a good business owner - well, that's changed."

Benchmark #7:

Get Clients Through the Door (Without Relying on Luck or Guesswork)

Nobody can come to the housewarming party if they don’t know your address!

We’ll teach you marketing systems that actually work—helping you attract, engage, and convert clients in a way that feels natural for you and are ethical.

"Business school gave me skills and tools that I would never have thought of on my own. This was especially true in the area of digital marketing. The value I received exponentially exceeded my expectations!" Gary Psychologist in practice for over 30 years

Benchmark #8:

Fine-Tune & Grow Your Practice with Confidence

A thriving practice isn’t built once—it evolves.

This isn’t just about growing for the sake of growing. It’s about using data to make informed decisions, saving time and energy, and refining your business so it works even better for you over time.

We’ll help you:
✔ Dial in your systems and strategy so you spend more time doing what you love and less time on what drains you.
✔ Use real data to make confident business decisions instead of guessing or chasing shiny objects.
✔ Explore beyond-the-couch opportunities—ONLY if they fit your goals and strengths.

Whether your next step is scaling, simplifying, or shifting focus, you’ll learn how to adjust and refine your business over time—so it keeps supporting you, year after year.

"Bootcamp was an absolutely AMAZING experience! They thought of everything, from big picture to small details. Having the roadmap helped keep me from being overwhelmed, and the coaching calls were all incredibly helpful." Leah

We dare you to try and stump us.

In addition to the benchmarks, you will have access to the Private Practice Playbook, an always-available “wiki” where you can search real, expert-backed answers to all the tricky business questions that pop up.

💡 Should I pay Yelp?
💡 My loved one just died—what now?
💡 What about S-corps?
💡 My EIN number changed—what do I need to do?
💡 Why you shouldn’t do a waitlist (and what to do instead).

🛑 No more sifting through bad advice on Facebook groups. This expert-backed vault is your go-to resource for practical, trusted business answers—whenever you need them.

“The quality of coaching in this program blows my mind every time. Kelly and Miranda are a constant source of encouragement. Their immense expertise just keeps growing and growing. I couldn't imagine building this practice without them.” - Robin

💡 The #1 reason therapists stay stuck? It’s not a lack of effort—it’s not knowing what to do next.

You can spend years piecing together advice from Facebook groups, podcasts, and YouTube… and still feel overwhelmed.

▶ Who do you listen to when everyone gives different advice?
▶ How do you know if what worked for someone else will work for you?
▶ How much time do you waste second-guessing instead of taking action?

This is why we built BST Inner Circle—so you always have a trusted place to go for real answers and expert guidance.

With BST Inner Circle, you get one full year of:

🔹 Live coaching & business strategy sessions
🔹 Expert answers to your questions (from real coaches, not random strangers in a Facebook group)
🔹 Accountability, structure, and community so you actually make progress

💡 Wait… what are the BST Sprints included in my one year of Inner Circle access?

🛑 Ever feel like you’re constantly “working in” your business but never making real progress?

That is because there is a difference between working IN your business as a glorified employee seeing clients, doing emails, returning phone calls, doing paperwork— and working ON your business- getting things done that actually move the needle.

BST Sprints are your dedicated time to get sh*t done and work ON your business—with our coaching team right there to help.

💡 Think of them as your quarterly reset—where you focus, take action, and walk away with major progress.

Each Sprint includes:

☀️ Morning Check-Ins—Start the day focused and clear on what to tackle.

🚀 Daily Extended Office Hours (M-F)—Our coaching team is fully available with an "all hands on deck" approach, answering every question via video or written response.

💬 Noon Q&A Sessions (Live on Zoom)—Expert answers in real time.

🌙 Evening Wind-Downs—Wrap up the day feeling accomplished.

🔥 Friday Group Coaching Calls (Live on Zoom)—End the week with clarity & next steps.

You can access the Sprints from anywhere with stable internet—dive in solo or meet up with other Business Schoolers in your area for working sessions.

💡 No more getting stuck. No more trying to figure it out alone. These Sprints are designed for YOU.

✔ Lifetime Access to Course Content—Revisit lessons any time, including all updates and new materials to the benchmarks and the private practice playbook.
✔ Lifetime Access to the Peer Community—You’ll always have a network of like-minded therapists.

🛑 What if you still want more of the intensive coaching after your first year?

No problem! After your first year of Inner Circle access, you can continue coaching for a low monthly fee if you wish, with no contracts and no pressure.

That means you always have access to the support you need, when you need it.

“The quality of coaching in this program blows my mind every time. I couldn’t imagine building this practice without them.” — Robin

Through coaching over 2,500 solo and group practice owners, we’ve learned something important:

💡 Every therapist's journey is unique—but there are common struggles that come up at every stage - but the biggest struggles?

They’re universal. After coaching thousands of solo and group practice owners, we’ve seen what actually works—and what keeps therapists stuck.

That’s why we’ve got some extra juicy bonuses intentionally designed to help you:

✔ Avoid costly trial and error

✔ Save time and money

✔ Get the right support—exactly when you need it

You don’t have to figure it all out alone. We’ve built the choose your own adventure roadmpa—so you can finally create a practice that works for you.

💡 Sometimes you just need a private session to work through something big.

That’s why we include one private 60-minute coaching call when you enroll.

✔ Get tailored business strategy & support from a Zynnyme coach.
✔ Break through blocks using Brainspotting (all our coaches are trained in it!).
✔ If you need more coaching down the road, you’ll get a special discounted rate.

“This coaching session completely shifted my perspective and gave me the clarity I needed. I was stuck for months, and in just an hour, I had a clear plan of action.”

💡 We’ve been helping therapists build websites that work since 2010.

Instead of wasting weeks trying to design a website from scratch—or hiring someone just to realize you still have to write everything yourself—we give you:

✔ A fully customizable Squarespace template.
✔ Built-in guidance so it actually ranks on Google.
✔ A structure designed to convert visitors into clients.

“I doubled my business, financially. My website works great, and I’m on the first page of Google.” — Rovena

💡 A full caseload doesn’t automatically mean financial stability.

In this 5-part bonus, a Certified Financial Planner will walk you through:
✔ Personal cash flow (so you actually know where your money is going).
✔ Smart investing strategies for therapists.
✔ Retirement planning—because we shouldn’t have to work forever.

“For the first time, I see a tangible way of investing in myself and finally starting a retirement plan.” — Jennifer

💡 Marketing shouldn’t feel overwhelming, fake, or be a one-size-fits-all approach.

We know that therapists don’t all market the same way—what works for one person might not work for another. That’s why we give you a massive library of proven strategies so you can choose the easiest, most effective marketing approach for YOU.

This isn’t just a one-size-fits-all plan—it’s a full system designed to help you get visible in a way that feels natural.

✔ SEO & Website Marketing—Get found on Google and convert visitors into clients.
✔ Networking that Works—From doctors to therapists to community groups.
✔ Social Media & Blogging—Only if you want to use it (no pressure).
✔ Press, Speaking, & Media Exposure—Get featured in groups, magazines, podcasts, and even TV.
✔ Ads & Business Listings—How to make sure your practice stands out online and avoid burning money on ads that don't work.

💡 From templates, scripts, and checklists to in-depth strategies, this will save you years of trial and error.

"I changed my client focus, was interviewed for Selling the Couch, got my first therapist branding/business consulting client, was quoted in Men's Health print magazine, met a major yearly revenue milestone, had my most profitable month ever, celebrated an awesome year, and am launching my very own podcast with 2 amazing episodes locked and loaded and a third interview scheduled for this week!" Jared

💡 If it’s not documented, it didn’t happen.

💡 What you don’t know about documentation could be costing you money.

Most therapists think documentation is just about compliance. But the truth is, if your documentation isn’t done correctly, you risk:

🛑 Insurance companies clawing back thousands of dollars in payments.
🛑 Clients being refused reimbursement.
🛑 Losing days of income because of a subpoena—with no compensation for your time.
🛑 Not getting paid for no-shows, late cancellations, or time spent in court.

We make sure you get paid for your work—every single time.

This bonus helps you prevent financial & legal nightmares while keeping your practice running smoothly.

Here’s what you’ll get:

✔ Court Policy & Subpoena Protections—So you don’t lose income when called to testify and BONUS it helps avoid subpoenas!.
✔ Billing & Documentation for Insurance & Reimbursement—Avoid clawbacks & denials for you and your clients.
✔ No-Show & Cancellation Payment Policies—Make sure your time is always valued in a way that feels good for you.
✔ GDPR, No Surprises Act & HIPAA—Understand the ways to protect you and your practice on all fronts.
✔ Streamlined Progress Notes & Tech-Powered Notetaking—Save hours each week on documentation by finding the secret sauce that works for you, finally!

💡 Most therapists don’t even realize these issues exist—until they’re losing money. This bonus helps you avoid the most common (and costly) documentation mistakes in private practice.

"I have learned so much from BSB. My business is in a much healthier state, I have realized my worth, my paperwork is better organized and I feel a lot more competent in the business." Karen

This Isn’t Just Another Business Course—It’s a Complete Transformation

We don’t add bonuses just to make it “look” valuable. Everything inside BST was built to:
✔ Improve clinical outcomes.
✔ Increase your income.
✔ Make running your practice easier and more fulfilling.

💡 You don’t need another course. You need the complete roadmap, support, and coaching to actually build a thriving private practice.

"AMAZING! Business School for Therapists is overwhelming only because it literally has everything one ever needs to know about the business of private practice. You helped me go from a struggling insurance-based practice to a privately paid one!"

This Investment Isn’t Just Smart—It’s Tax Deductible.

💡 Did you know? Business School for Therapists is a business expense—just like any other CE, training, or professional development.

🛑 That means your investment is tax-deductible.

💡 You’re not just investing in your business—you’re making a move that benefits your entire life.

"Originally I thought I was business savvy but BSB has blown my mind and has systems built in that I couldn’t even have imagined to do on my own! Kudos to Kelly and Miranda for this and thank you!" Dr. Nikki

Starting a Practice? Check out what others are saying!

“With only 10% of the content in this program, I went from struggling in a brand-new practice to full within two months—AND receiving my full fee with each client! So grateful for these lessons.”
— Ashley, Neptune Beach, FL

“After 10 years at home, going back to work was scary. I couldn’t have started my private practice without the support from Kelly and Miranda.”
— S. Abigail McCarrel, LCSW, DCSW (Welcome Home Family Therapy, Arcadia, CA)

“There’s no way starting my practice would have gone so smoothly without Kelly & Miranda. I had so many ideas but no direction. With individual coaching and the resources provided, I was able to open with confidence.”
— Shon, Blue Compass Counseling, Chicago

Cynthia from Los Angeles lost her job during the pandemic and turned to an online mental health company—only to find herself overworked and underpaid. She joined Business School for Therapists, and within a year, she went from burnt out and barely making ends meet to a thriving private practice where she now makes in an hour what she used to make in a week. Today, her caseload is full, she takes vacations with ease, and she’s finally reaching the clients who need her—on her terms.

Lauran from Orlando joined Business School for Therapists in 2018 while starting her private practice. She didn’t just fill her caseload—she built a thriving solo practice with a waitlist and then expanded into a successful group practice. Along the way, she transformed her clinical outcomes and is now teaching her employees the very strategies that helped her grow. It wasn’t just time that made the difference—it was the lessons she applied from BST that changed everything.