Therapists, counselors, psychologists, social workers, and healers:

Your practice is full and "successful," so why does life and business still feel so HARD?

Revamp and revise your practice so you can enjoy your life and work and have space for what's NEXT! (Courses, intensives, retreats, time off, retirement, selling your practice, etc.)

Business School for Therapists
ENROLL NOW to join us for the next exclusive Business Schooler event!

Your practice should be transformational to your clients and for you!

Therapist working on a laptop

You didn't sign up to spend your days bogged down in paperwork, haggling with clients and insurance companies about money, or living paycheck to paycheck. Nor did you think that sustaining a successful practice and having a decent paycheck would mean working crazy hours and never getting real time to rest and recharge.

Your work is needed. Your work is powerful.

You (and your employees) are the product being sold. You need to take care of and value yourself in the way you'd care for a child or a priceless artifact. There's only one you, and you're SO needed on this planet.

Here's the Truth About Creating a Sustainable, Successful Private Practice:

Until you fully step into your role as the business owner, get clear with your vision, and develop a solid plan, your private practice won’t thrive, and you won't find the ease you need to sustain your passion long-term. And, worse, your client outcomes will suffer. 

Don’t worry, we get it. We've helped thousands of therapists who:

  • Have been constantly stressed out, and it’s greatly affecting therapy work (and life). It's difficult to help clients achieve awesome "ah ha!" moments when you’re exhausted and watching the clock throughout every session.
  • Don’t feel confident they're making the right choices when it comes to the practice. You feel like it's hard to tell what is and isn't working. You don't feel like it should be this hard, but every time you do some research, it leads to MORE work and MORE complexity.
  • Feel tired of doing this alone and want to enjoy being a business owner. You're ready and willing to do the work and dig down deep but you want to do it in an environment that inspires and delights you!

Imagine a world where you don't have to worry and stress...

  • You have a business that fully sustains you. You have a great work/life balance, the freedom to do the clinical work you love, time for creative work and passion projects, and your business runs like a well-oiled machine.
  • You have a schedule that's filled (or as filled as you want) with your ideal clients and employees, and you have the time and energy to give them the best care imaginable. You're helping people daily and feel like you're finally fulfilling your purpose!
  • You consider yourself successful. Whether that means you've hit a financial target or achieved the ever-elusive work/life balance, you're living the life YOU want to live.
  • You feel confident! You have a solid plan for your practice and the skills to execute it with ease. No more second-guessing your choices or spending hours on research. You got this!
  • You get to be creative with what's next! You have space in your schedule and life to pivot, be creative, and create your next successful product, service, business, book, or whatever else is next.

Kadeisha: I'm living in service to my highest and best self, and I am receiving and embracing who I am as a business person, entrepreneur, and multigifted, multipassionate human being...I'm serving my family, my dreams, my vision, and my calling and I'm more committed to staying in alignment" -- October 2022 Working Session

"Before zynnyme's Business School for Therapists, I was doing the bare minimum to keep my successful practice running. Now that I've gone through Business School, I have a clearer vision for how to intentionally take care of my practice. I now see this business portion as a way to do self-care on the part of my life that truly is my livelihood and passion. - Grace Ou

Asian female therapist with long, dark, straight hair sitting on a bench outdoors in a fuschia dress.

You don't know what you don't know...

But here's the good news:

We've helped thousands of therapists from around the world walk through every aspect of turning a successful practice into a dream practice. We can help you, too! In fact, even therapists who join Business School for Therapists with FULL successful solo and group practices say they WISH they'd done this decades ago -- that's how life-changing this is!

You aren't just filling up your calendar; you're developing a sustainable business!

And running a business that's focused on helping people is a skillset of its own. Your work in community mental health, agencies, and even other practices may have even given you a lot of models of what NOT to do.

That's okay... We've got you!

BSB Love

We've been helping therapists just like you revamp and expand beyond the couch since 2010 in big cities, rural areas, and on multiple continents. We've helped those doing coaching, consulting, therapy intensives, online courses, in-person and virtual groups, online products, speaking, writing books, marriage therapy, child therapy, and every other niche you can imagine.

Most importantly, we'll help you implement step-by-step strategies for your dream practice. You deserve a streamlined, happy, and thoughtful practice that makes a big impact on you and your clients! We'll walk you through exactly what small (and big) changes your business needs to be TRULY successful! Imagine when someone asks about your business and you say, "It's my rock-solid dream practice!" and mean it!

Christy: "The meditation that Miranda led us through just now helped to bring me greater clarity on what my niche should be, especially given what feels good to me physically, mentally and emotionally and making me realize that my people-pleasing tendencies have been coming out by taking on clients that don't align with my ideal client. Oh, and, that I should probably get back into my own therapy to work through some of these issues." -- October 2022 Working Session

What Is Business School for Therapists?

Business School is a year-long online business training system with LIFETIME ACCESS + a private community that helps you learn EVERYTHING you need to know about running a successful private practice focused on serving clients and getting amazing outcomes in the real world. (You know, all the stuff you wish they taught you in grad school!)

We teach you the who, what, where, how, and why of everything you'll need to create a client-centered, financially and emotionally sustainable practice.

The Business School program is developed around the way you make the best progress possible. It includes concise teaching on what works, personalized coaching, a built-in online community, ongoing accountability, and time to pause, reflect, and take a deeper dive into making more progress!

Unlike generic business coaches, we're therapists ourselves and have run our own successful cash-pay practices! We've also gone beyond the couch ourselves launching over a million dollars in conferences, online courses, coaching intensives, and more. We've been there, done that, and helped other therapists do the same for over 25 years between the two of us.

Everything we teach is specifically geared toward therapists, social workers, coaches, and other healing professionals. From how to specifically structure a client-centric business model to the legal nitty-gritty details of being a practice owner, you learn everything you NEED to know without the superficial fluff.

Because, seriously, who has time to learn stuff they don’t need? Definitely not you!

You're not expected to learn every single detail of being a great business owner, private practice therapist, marketer, and employer in a few weeks or months. This lifetime program allows you to make MAJOR changes in a short timeframe while giving you the space and opportunities to become an expert over the long term.

Who Are We?

Hey there! Kelly and Miranda here. We’re two therapists who've built successful, low-stress, cash-pay private practices. Miranda created her practice during the last great recession, and Kelly built hers in an area supersaturated with therapists. Since then, we've shifted our focus to helping mental health professionals all around the world do the same!

Why do we do this work?  

We struggled to find reliable information to help build our practices. There were trainings out there, but they were either outdated or not applicable to us. The content was one-size-fits-all (and we know that trying to meet every clinician's needs with the same old content simply doesn't work!).

Business School for Therapists began because we know, firsthand, that getting the business side of your practice on track will make you an even better therapist. We've spent over a decade putting our souls into this program, compiling the most useful information, and creating fool-proof processes to help you succeed AND thrive in practice.

What we love about our work is helping therapists like you fulfill their purpose, be the best clinician they can be, and make a life-changing impact on every client they meet.

  • You help me find my strengths, develop them, and flesh them out and you definitely give more in education, availability, knowledge, and ethical practices than the cost to us."  
  • Working with you [two] is an effective and deep combination of "You are good enough" and "Get S*** Done!" I feel like you hold my hand when I am too scared to step on the field...but still walk me to it and then cheer while I win the gameby myself." 
  • Working with either of you for even an hour is like taking a hundred hours of coursework/experience and condensing it into a manageable, doable bite! ❤️"  

You spent HOW MUCH on your degree and training but still don't have clarity you need? That's NOT okay!

For the cost of less than ONE course in grad school, you can change your financial future.

Learn the skills you really need to flourish in this profession, stop living paycheck to paycheck, and no longer worry about how to get the phone ringing or be in a state of panic when the tax bill comes in.

Cyndi Doyle, LPC-S from Denton, TX was a "successful" therapist with a full group practice that was packing her schedule to the gills. Listen to what she learned and how her life changed for her and her employees through Business School for Therapists. She also shares how it gave her time and space to give to her Beyond the Couch creative ideas.

Your Roadmap to Creating a Sustainable Private Practice and Life You LOVE!

Learn EVERYTHING there is to know about revamping your practice with the clients, income, activities, employees, and schedule that make you smile!

MODULE 1: Clarify Your Marketing Vision

Create a solid business you LOVE that sustains and delights you!

  • Overcome limiting blocks causing you to sabotage your growth.
  • Rediscover your identity as a therapist and clearly define your values. This will impact your marketing, service offerings, AND the kind of clients you want to attract!
  • Identify your strengths and discover how to best incorporate them in your practice. Running this business will be easy when you maximize the skills you already possess!
  • Gain even more confidence, identify business beliefs that don't serve you, and get clear on your next steps as a practice owner.

When you complete this module, you'll know what's blocking you from implementing a successful marketing plan and have radical clarity about what EXACTLY a successful business outcome is for you. You'll know the marketing vision you want to achieve and plan for.

MODULE 2: Make Time for Marketing (and Life!)

Automate, outsource, and eliminate, so you love your business and have more energy!

  • Learn how to manage and maximize your time while still providing the BEST service possible. 
  • Explore how paperless practices can eliminate headaches, save money, and help the environment. No more clunky filing systems!
  • Outsource. Outsource. Outsource. Keep doing what you’re best at (helping clients) and let someone else handle the rest.

When you complete this module, you'll have clarity on what you can eliminate, automate, and outsource...and HOW to do that. You'll also know what to budget for when reviewing your budget in Module 4.

MODULE 3: How to Grow With Less Effort

Save time and energy for clients and your day-to-day life!

  • Avoid answering the same questions constantly by creating/updating your informed consent and policies. 
  • Automate the heck out of your schedule process.
  • Leave the tedious tasks to the robots! 
  • Integrate your impactful outcomes into your process.
  • Use outcomes to not only inform your clinical work but also your business processes as a whole.

When you complete this module, you'll save yourself hours of back-and-forth emails and phone calls every week, impress your potential clients with the ease of getting started, and have more time for life.

Private Practice Policies

MODULE 4: Business Planning AKA What Marketing Can't Fix

Answer questions, fill in the blanks, and finally have a plan that makes sense!

  • Research and develop a profitable niche for your private practice (based on the values you discovered in Module 1).
  • Discover how to analyze your current situation and incorporate your strengths into the plan. Why start adjusting what’s already working?  
  • Get the nuts and bolts of the business plan together and learn how to implement it across your private practice business.
  • Calculate fees, payroll, and take-home pay to make the money side of business a lot easier to manage. No more last-minute panic!

When you complete this module, you'll have a complete business plan that accounts for taxes, savings, slow times, vacations, sick time, and more. You'll know the specific niche you're focused on as a starting point and begin to discover all the people ready to work with you!

Siobhan: "Listening to the insurance module was confirmatory and I decided to drop one of my (lowest paying and quickest to get off) insurances. Feeling empowered!" -- October 2022 Working Session

MODULE 5: What Do I Say or Write to Attract AMAZING Clients?

Write compelling messages that connect with clients and get the right ones calling!

  • Take the research and activities from the first four modules and use them to create a passionate message for clients you love serving!
  • Get clear on your niche and specialties and gain clarity on what to market to right now and what you can start marketing in the future. 
  • Create a message you love that resonates with your ideal client and allows you to connect deeply with the right people for your services.
  • Post your messages during Working Sessions every spring and fall and get feedback, tweaks, and rewrites from Kelly and Miranda to put their expert copywriting skills to work for you and your practice!

When you complete this module, you'll have a marketing message you're proud of that compels clients to call. You can post it on your website and therapy directories AND use it in everyday conversations. New clients will tell you how deeply your message spoke to them! (And you'll learn how to use this for any employees, groups, or new projects you decide to launch!)

MODULE 6: Creating A Website That Gets Seen and Gets Clients Booking!

Build, tweak, or revamp your website + create a plan to get on the first page of Google!

  • Our program takes you click-by-click through the whole creation process for your website. Plus, if you find it hard to start from scratch, you can use a template we created to simplify things even further!
  • Learn what you need to include on each page of your website to connect to your ideal clients, so they're excited and ready to schedule with you.
  • Learn easy SEO strategies that DON'T require you to hire anyone so you can save time and get your website to the first page of Google.
  • Get clear about branding, DIY website design, and when and how to outsource design (Pro tip: You don't need to hire a web designer if you don't have all the info and messaging for your site planned yet).

When you complete this module, you'll have a website you're proud of that compels people to call you, and you'll understand how to make sure it's found by those who need you!

Best Websites for Therapists

Rebecca: "I realized that my SEO is something I can't do myself and now I have support from Kelly and Miranda. I feel really relieved and also excited to discover how my business strategy may need to change!" -- October 2022 Working Session

MODULE 7: An Ongoing Marketing Plan That Works!

Know what to do every week (and month) to grow your business without burning out.

  • Learn how to analyze what is and isn't working in your marketing so you can streamline- no matter what product or service you are marketing.
  • Create a balanced plan of offline and online strategies and learn what you can automate and outsource vs. what only YOU can do!
  • Learn when it's best to say "yes" or "no" to social media and get specialized trainings for each of the major platforms.

When you complete this module, you'll know what to do on a daily, weekly, and monthly basis to reach your goals; how to track what's actually working; and how to adjust along the journey to create a strategy that leaves you time to do more of what you love!

MODULE 8: What's Working? Analyzing My Marketing Progress

Explore how you can move beyond the couch and create multiple streams of income.

  • Develop an ongoing plan and strategy to keep your business flowing and running smoothly on an ongoing basis.
  • Start dreaming and brainstorming about creative ways to expand your practice beyond the couch.
  • Learn how to crush it with analytics, using all the data you've been tracking to make better business decisions.

When you complete this module, you'll have the tools to plan for and sustain your life-long adventure as a business owner.


All of your questions about private practice ANSWERED.

You have your practice running like clockwork, and then something unexpected happens suddenly you have a mountain of questions and need answers NOW.

Enter the Private Practice Playbook AND our private community.

  • Every question you can think of has more than likely been asked by the thousands of therapists that came before you, and we have EXPERT answers, lessons, and step-by-step guides to access 24/7.
  • You have support and encouragement from other successful therapists in private practice whenever you need it in our one-of-a-kind community of awesome, kind people! These are therapists who've learned about business and want to see you succeed!
Private Practice Help

Want a little sneak peek of what's inside of the exclusive Private Practice Playbook? Here you go!

What if I need a little (or a lot of) hand holding? This is one of the reasons people LOVE Business School for Therapists!

LIVE Working Sessions (with expert guidance from our team of private practice coaches)

Work at your own sustainable pace, and then dig in with us twice a year during live online Working Sessions to make real progress in your practice!

Twice a year, we schedule 2-week Working Sessions where we virtually dig into your practice. We'll ask you to spend 2-4 hours a day during these sessions and be accountable to dig deep and IMPLEMENT.

How do these Working Sessions actually work?

We practice what's called a reverse classroom.

Step #1: You watch step-by-step video lessons (that have transcripts and captions) at whatever time works for your schedule (day or night) + start to implement using our videos, checklists, and worksheets.

Step #2: When you have questions, concerns, freak-outs, or need someone to say "Yes! You did that right!" you post in our private Business School for Therapists community (NO Facebook required).

Step #3: Get expert guidance, text, and video coaching from a team of private practice coaches (not to mention some support and encouragement from the awesome Business School for Therapists community)!

But wait, you can't possibly answer EVERY question?

Yes, we can. And we do! When was the last time you had space to ask every question you had and get every question answered in an in-person workshop? Our goal is to keep you supported with rock-solid direction as quickly as possible so you can get the most impact from the time spent on your business.

Step #4: We get the whole gang together on Zoom!

We LOVE to bridge the gap between the online community and start to bring people together so we can interact LIVE and see faces, voices, and all be in the same space.

LIVE Q&A Webinars: On top of the amazing live support, we'll also host 90-minute Q&A webinars throughout the two-week Working Session. Dive deeper as we discuss your questions LIVE, and benefit from hearing your classmates' questions and get answers you didn't even know you needed! You can submit questions in advance, and all calls are recorded if you can't attend.

Optional LIVE Focus Sessions: Start your day with a little pick-me-up with Miranda as she reviews the tasks and modules of the day and helps you get motivated, unstuck, or whatever you need to start making progress!

Mixers: Come and get to know other practice owners in live Zoom breakout rooms, find your Business School for Therapists Buddy to hold each other accountable, and know you're NOT alone!

Meet our team of private practice coaches!

Jennie, the zynnyme Community Manager, supports and serves all members of our therapist community in getting connected with what they need to start, grow, or revamp their private practice. She loves to help lower your overwhelm and remind you that you aren't alone in this journey. And she strives to make sure every single person knows they matter and CAN turn their vision into their ideal life and business.

Rebecca, our Business Coach, is a couples therapist in Riverside, California. Becca built her practice from the start with zynnyme -- no clients, no office, no business plan, and a whole lot of questions! And she's since built a full solo practice and expanded into group practice. Becca is encouraging to the core; she'll build you up, praise your progress, and celebrate with you as you break through your business blocks and build the practice of your dreams that supports the life you've always wanted!

Eden, our Chief Integrator, ensures the zynnyme vision is brought to life, so we can best serve our therapist community. She oversees all the daily to-do items, creates and organizes the team’s systems and processes for keeping everything moving in the right direction, and helps us all stay on track! Eden believes that everyone is able to grow through what they go through and is committed to empowering others to tap into their inner strength, wisdom, and vision to achieve their goals.

Kelly, LMFT, is a former private practice owner and the co-founder of zynnyme. Her jam is organization, processes, and tapping into intuition as a business owner. Kelly cares about you as a whole person and wants to help you create a business that fits into your life.

Miranda, LMFT, is a former private practice owner, founder of MFT Guide, and the co-founder of zynnyme. She rocks at marketing, all things tech, and creative, out-of-the-box strategies for building private practices. Playful, heart-centered, and intuitive, as your private practice expert, you'll be inspired and motivated by Miranda to take real, meaningful action.

Lisa: "This is such a great community to revel in each others’ coolness and the least judgmental group of several thousand people I've ever encountered! And I love co-working sessions! They are SO good for my ADD brain." - October 2022 Working Session

Lifetime Support and Community (you didn't even know you needed!)

FREE LIFETIME ACCESS: You’ll have lifetime access to ALL program materials, the community, updates, AND live group coaching webinars during all future Working Sessions -- we run Working Sessions twice a year for two weeks at a time... so this is 4 weeks of FREE coaching every year!

Why Lifetime Access?

  • It takes TIME to absorb and process this much information. The truth is, while you'll make BIG changes during the LIVE portion of Business School for Therapists, we know you have BIG dreams.
  • As you make change, your vision expands, and you'll have support for next steps along the way.
  • You deserve access to support and information as you grow your business and dive even deeper into your practice. The need for a community never disappears! Plus, there's the benefit of past alumni asking more complex questions as they move along in their practices.
  • How much has social media and online marketing changed in the last three years? Or even six months? We'll keep you up to date as we constantly adjust and improve our program!

AN ACTIVE COMMUNITY: This is the main reason we're so happy with the kind of people who join Business School for Therapists. We make sure our community is filled with amazing, encouraging, like-minded therapists who are there to support each other and give constructive feedback with kindness. We make sure everyone respects each other, and if you violate this safe space, you're out!

Business Coaching for Therapists

Austine: "I really appreciate the lifetime membership we have where we are able to join the spring and fall even a year or two after joining." -- October 2022 Working Session

"Worth the investment! It is hard work but you will come out with an MBA in building a healthy life and therapy business." - Donna

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You Need Extra Support Right Now.

Check out these AWESOME bonuses to make sure you have exactly what you need, now and in the future!

Bonus #1: Private, 1:1 Coaching Session

Consistency is a major part of being a successful private practice owner for the long term. And while we provide you with the latest business resources to thrive, in addition to a supportive online community of therapists, we also want to offer you a bit of extra guidance for when you need some help staying on track.

All Business School enrollees get invited to schedule a 60-minute, 1:1 coaching session with one of our private practice coaches. During your call, you'll have the opportunity to share what's going on in your business and get support in creating a plan, so you have a clearer path forward in the months ahead.

You'll receive the invite to schedule your free coaching session in one of your onboarding emails, and you have the flexibility to decide what time/date works best for you -- as a Business Schooler, you'll have one free session available!

$300 Value

Bonus #2: Gain Financial Confidence

When you start your private practice, you never know how much you have to confront your issues around money and wrap your mind around your whole business's financial future. Your future includes business plans, marketing, new clients, and all the self-limiting head trash you have about money that's coming to the surface (if it hasn't already).

Gain access to a whole module to help you conquer these issues and get organized so you can have confidence when it comes to making financial decisions and know what your future looks like.

You'll dive into detailed lessons with Mary Beth, CFP @ Workable Wealth to take you from avoiding your bank balance to tracking your income with confidence. Plus, this module is eligible for 4 CEs!

$500 Value

Bonus #3: Insurance Revolution System

Do you need the confidence to drop those low-paying insurance plans that run you in circles? Have you spent the past months trying to balance the needs of clients, the directives of the government, and the directives of insurance companies telling you they won't pay if you move to telehealth?

Maybe you want to know you can ditch all the insurance companies to ensure you'll never again feel trapped between affording groceries, meeting clients' needs, and following government guidelines? That's okay, too!

Whether you want to have a hybrid practice or a fully private-pay model, you’ll be able to choose when and how to set boundaries with confidence. You'll know that your practice is sustainable and meets the needs of your clients.

$450 Value

Bonus #4: Conversations That Convert

There's a reason that some therapists schedule new weekly, full-pay committed clients with ease, and some end up haggling with every client that calls and have people in and out of therapy on a rotating basis. 

We'll teach you how to have great consultations that empower you to refer out clients that aren’t the right fit for your practice and schedule the right clients confidently. Learn how to ethically prime your clients to have the best outcomes and get buy-in for therapy before they even come into their first session.

No matter who you serve, or what your practice looks like, we'll walk you through this process with video lessons and help you implement this script and get the right clients into your practice.

$1,000 Value

Bonus #5: Continuing Education Units

In partnership with, Business School for Therapists is eligible for up to 32 continuing education units. These 32 units are broken into 4-unit chunks, so you can create a CE schedule that works for you. When you're ready to get a CE certificate for the eligible modules, simply take a short quiz at Already going through a license renewal? Get your CEs on your own schedule!

PLUS we're providing you with a BONUS of not just 32 but 50 CE units you can use to get a certificate for Business School for Therapists or ANY of the trainings offered. Wondering if your license or state is covered? Click here and select your state on the map to see whether you're eligible to receive CEs for the trainings.

Even when buying CEs in bulk, this many units would cost you $300!

Is your state or license designation not covered? Or would you prefer to pay full price for CEs when you're ready to redeem them? Send us a note after you enroll in the program, and we'll send you a $50 Amazon gift card instead.

$300 Value

Bonus #6: Neurodiverse Support Group for Therapists

Do you have ADHD, autism, dyslexia, or other learning disorders? Does your brain not process information like "normal" (i.e. neurotypical) people? Does the thought of going through Business School for Therapists and running your practice feel a bit overwhelming to you, and do you feel alone in this struggle?

Bring together your neurodivergent brain with other therapists to help each other stay focused and accountable to your goals as you work to create a life and practice you LOVE in this monthly online support group!

Your host is Stara Shakti, LMFT, a Business Schooler and queer, neurodivergent, 1st-generation, Indian American therapist with a solo practice in Los Angeles, California. She specializes in helping LGBTQ+, BIPOC, and other marginalized adults heal from trauma so they can unconditionally love themselves and have healthier relationships.

$150 Value

These bonuses ALONE are worth THOUSANDS before everything included in the Business School program!

The magic comes not just in how valuable any of these bonuses are on their own, but also how they cohesively tie into your ENTIRE business plan and vision for your practice. When there are options for you to choose from in your practice, you'll know exactly WHY you can do things differently AND have the guidance to discern what makes sense for your business. We're your coaches and guides -- now and in the future!

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What are the 2023 Dates?

Here's the Schedule at a Glance for the 2023 Cohort

Jump Into the Program at Your Own Pace

Get started as soon as you enroll! You get instant access to the beginning of the program (the rest will be unlocked within the first two weeks to reduce overwhelm) so you can start moving through at your own preferred pace. We'll teach you the quick, hands-on techniques to get clients in, while you implement longer-term strategies you can eventually set and forget as they're established in your practice.

New Enrollee Q&As with Business Coach Becca

But, of course, Business School is not just about being alone on your own. You've done enough of that! As you get started working through the material, get support from your amazing team of zynnyme private practice coaches. Coach Becca will lead you through four 1-hour Q&A coaching calls for the new 2023 cohort. Bring your questions and get live support on Zoom starting February 13th, 10 am PT. You'll meet up again with your 2023 cohort on February 23rd, February 27th, and March 6th -- all from 10-11 am PT.

Two-Week Spring Working Session
March 13th - March 24th, 2023

Two weeks of support like you've never had, and the direction you need as you dig into your business. Includes 30-minute Focus Sessions (Mondays through Thursdays at 8am PT), 90-minute Q&A Calls (Fridays at 9:30am PT and 2 pm PT -- choose what works best for you!), AND daily Q&As with personal attention from our team of private practice coaches, including Kelly & Miranda.

Implementation Time
Ongoing as Needed

Start implementing the plan you developed in your first Working Session, gather the data, be accountable to the support network you've created, and then come back to dive even deeper!

Two-Week Fall Working Session
October 9th - October 20th, 2023

Two weeks of support like you've never had, and the direction you need as you dig into your business. Includes 30-minute Focus Sessions (Mondays through Thursdays at 8am PT), 90-minute Q&A Calls (Fridays at 9:30am PT and 2 pm PT -- choose what works best for you!), AND daily Q&As with personal attention from our team of private practice coaches, including Kelly & Miranda.

Want to See Specific Days and Times for All Live Events?

Here's the full schedule of all upcoming events in the Google Calendar so you can see when all things Business School for Therapists happen. A little note: You can pick and choose what to attend and what works best for you based on your personality and learning style!

Lifetime Access to the Program
Once a Member, Always a Member

You're invited to join us EVERY year, benefit from updated materials, and attend ANY future Working Session.

You’ve heard the hype, watched the case studies, and your friends and colleagues are trying to convince you to join, so you're starting to get excited, too!

And then you wonder... How does all this work? Will this really make a difference in MY life and MY schedule?

The schedule for zynnyme's Business School for Therapists is FLEXIBLE! You have TIME to develop the practice and life you dream about and you deserve.

This is a self-paced program, and while there's a lot to do, there's no real fear of missing out because everything except the Mixers is recorded AND you have lifetime access! So that means you have access to the material year-round — not just 4 weeks a year.

You can work it into your schedule and go at your own pace, whether that means knocking it out in three weeks while on vacation or making slow, steady progress. No matter what pace works for your situation, your future self will thank you for getting started and making the change!

When does the Business School for Therapists experience start?

The short answer to this question is:

It starts as soon as you join. As soon as you enroll, you get immediate access to all of the course content and the community, so you can begin taking the steps your business needs with the support of the awesome community on whatever schedule works for you.

We recommend you plan to spend a minimum of 8 hours per month learning and taking action in your business. But, if you need change NOW and have the time, you could spend up to 20 hours every week (more than that could lead to burnout, so we strongly recommend you take breaks as you need them).

Then, once in Spring and once in Fall, we host a two-week Working Session with live calls and UNLIMITED Q&A assistance every day from our team of private practice experts. We also have awesome bonus trainings and goodies pop up throughout the year.  Here's a full calendar of events!

And here's the longer answer:

Business School for Therapists is a self-paced program with multiple live Working Sessions each year. The course content (over 400 lessons) is dripped out to you over the first two weeks after joining to reduce overwhelm. You'll be able to access it anytime and anywhere with an internet connection through your laptop, smartphone, or tablet.

The material is formatted to build on itself from module to module, and everyone starts at the beginning. Each module will challenge you to improve your life and your business, whether you’ve been successful for years or you're starting from scratch.

In the Spring and the Fall (twice per year), Kelly and Miranda host LIVE, two-week Working Sessions. This is a time to get energized, motivated, and connected with the community while receiving more personalized, specialized help with your practice.

Each two-week Working Session includes UNLIMITED daily Q&As in the classroom. Kelly and Miranda are online all day, every day (learn more about the schedule here) and will answer every single question posted in the community during this time period. Yes, every single one!

You’ll get personalized text and video reviews, critiques, and revisions of your marketing messages, reviews of pages on your website, help with your business plan blocks, market research assistance, and a whole lot more support as needed. You'll feel completely supported with as much individual attention and feedback as you can benefit from and implement.

During the Working Sessions, you’ll want to carve out two hours per day to work on the materials, ask questions and engage in community discussion, plus the LIVE video webinars. Outside of the live webinars, everything happens on YOUR schedule that works for you.

Live video webinars? Yes! Optional LIVE Focus Sessions are held Monday through Thursday, and LIVE Q&A Calls happen on Friday. You can hop on to the calls live in order to get your questions and concerns addressed in real-time, or you can submit your questions ahead of time and watch the recorded calls on your own schedule.

Business School for Therapists is also a LIFETIME ACCESS course, which means you get to attend the Working Sessions every single year and get ongoing support and coaching from Kelly and Miranda.

You won't be able to work through all of the content provided in a single two-week Working Session. It may take you multiple months or even years to touch on (or need) every single lesson. The program has been developed to meet you where you're at, challenge you, and grow with you. You may revisit some lessons multiple times (yearly, or even quarterly), and others you may need only once. As your practice pivots, so will your approaches, and you'll have access 24/7, 365 days a year to develop your practice with ease.

So, what's the schedule? This program is what you make it! Set aside the time that works for your schedule to engage in material regularly and consistently. We'll be here to support you along the journey.

So... How Much?

Your lifetime access enrollment in Business School for Therapists will take you step-by-step through sustaining and growing your dream practice, all for less than the cost of one certification or grad school class.

Pay in Full + Save



With just one payment (USD), you're good to go for lifetime access to Business School for Therapists, which includes all live working sessions, personalized feedback, social media & marketing updates, live Q&As, and more!

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4 Monthly Payments


$600 x 4

Get started for just $600. After 3 more monthly payments of $600, you'll have paid in full for the entire lifetime access to Business School for Therapists, which includes personalized feedback, live group coaching, and more!

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6 Monthly Payments


$425 x 6

Get started for just $425. After 5 more monthly payments of $425, you'll have paid in full for the entire lifetime access to Business School for Therapists, which includes personalized feedback, live group coaching, and more!

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12 Monthly Payments


$225 x 12

Get started for just $225. After 11 more monthly payments of $225, you'll have paid in full for the entire lifetime access to Business School for Therapists, which includes personalized feedback, live group coaching, and more!

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7 Day Money-Back Guarantee

What happens if you enroll and decide this program is NOT for you? All you have to do is send an email to and request a refund within 7 days of enrolling in the program. We'll refund your money no questions asked!

Can Business School for Therapists Really Help Me If I'm Already Successful?

Built a Full Private Practice with Her Ideal Clients and Schedule

Maya from Massachusetts evolved from a burnt-out private practice owner replicating the same broken systems from agency work to a thriving practice owner with a full caseload of ideal clients, an 18-hour workweek with Fridays off, and a sustainable income. She's now feeling seen and heard as a private practice owner and has the skills and support she needs to continue to thrive.

Topics covered include: Private practice burnout, dream schedule, life-work balance, getting off insurance panels, cash-pay premium fees, ideal clients and niche, sustainable income.

From Unstable Private Practice to Thriving Group Practice

Melissa in St. George, UT joined Business School for Therapists in as a stressed-out private practice owner who was moving from office space to office space. She's now transitioned into a thriving group practice with clients she loves and signed a 3-year lease to serve her community from one location.

Topics covered include: Moving from private practice to group practice, office space, fee-setting, consultation scripts, community support.

Already Had a Full, Successful Practice and Ready to Leave Panels

Beth in Jacksonville, FL joined Business School for Therapists in October 2016 and earned back all the money she invested in the program within a month with the script for how to handle client calls. Business School helped show her how she could get off of panels and create a sustainable private-pay practice. She now has a successful private-pay practice focused on Brainspotting and coaching.

Topics covered include: Leaving insurance panels, niche, private-pay practices, Brainspotting, coaching.

180-Degree Turn in One Year from Full Insurance-Based to Private-Pay

Lisabeth in Rochester, NH joined Business School for Therapists in the fall of 2020 with a 13-year-old practice that was full but dependent on insurance and miserable. She was burnt out and didn't even realize it. She was wasting hours per week on the phone trying to get insurance companies to correct their mistakes. She now has a practice she LOVES.

Topics covered include: Leaving insurance panels, niche, private-pay practices, Brainspotting, coaching.

Beyond the Couch: Services Beyond 1:1 Psychotherapy

Nicol in Murietta, CA realized she was running a business after she joined Business School for Therapists. She said, "You take from it what you need, and you can keep coming back. I am grateful because I need it all the time." The program has had her back through every shift and unique change she wanted to make in her practice and made those changes attainable.

Topics covered include: Beyond the couch, passive income, non-profit, out of the box practice.

More Than a Waitlist -- Clinical Outcomes Transformed

Lauran from Orlando joined Business School in 2018 as she was starting out in private practice. She not only grew a full solo practice with a waitlist but also expanded into a group practice and transformed her clinical outcomes... and she's now teaching what she learned to her employees! It wasn't just time that made her better; it was the lessons she applied to her own business from Business School!

Topics covered include: Outcomes conversations, clinical outcomes, marketing, group practice, solo practice.

Learning How to Make an Existing Business Sustainable and Aligned with Life

Lisa in Brunswick, ME was "full" but had a business plan that didn't allow for a sustainable income or doing her best clinical work. She was able to transform her business, now makes a great income, and is doing speaking, training, and coaching. Plus, she's actually loving life now!

Topics covered include: Divorce, single, coaching, beyond the couch.

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FAQs - Business School for Therapists

Where and When Does Business School Happen?

Business School for Therapists is WORLDWIDE. You can access your modules from anywhere with internet, at any time. The schedule for the Working Sessions is above. Click here to view the schedule. We've worked with clinicians all over the world in big cities and small rural areas. We have success stories from the USA, Canada, Australia, UK, Ireland, Netherlands, and the countries keep coming in.

Is There a Discount or Scholarship for the Program?

To ensure Business School for Therapists is sustainable for the long term while still being accessible to mental health professionals who may not be able to pay in full upon purchase, we're offering a range of payment plans to get started for a much lower price AND get access to all the same content. You can get started today for as low as $225 per month!

Can This Program Be Personalized to Meet My Needs?

We don't believe in a one-size-fits-all solution for therapists. You have your own desires and life circumstances that influence your vision of an ideal practice, and we're here to help you build AND sustain it. The Business School for Therapists program is designed to let you move at your own pace, decide what you need, and get support from not only the community but also our coaches in a way that aligns with the particular lifestyle and business YOU want.

Every bit of the material gives you options for choosing the best path for you (including the WHY behind choosing one path or another). And we have coaches who will help you when you get stuck in determining which of the available paths is right for you.

What's the Time Commitment? Is Now the Right Time?

No matter what's going on in the world, people need access to mental health care... and with all the recent changes these past several years, now's the time to get clear about your next steps in private practice. Not just for your clients, but for you, too. Because a sustainable practice is not only affirming of the work you do but also the path toward a future where there's more financial security and more time for the people and experiences you value.

You want to create a solid business foundation to save time, energy, money, and heartache! And in order to do that, there are a few types of time we ask you to set aside:

  • Weekly: We ask you to put aside 2-4 hours per week to work on your business. Each time you sit down, you'll be able to follow our simple roadmap of lessons that transform learning into action and make it clear how to implement changes in your business.
  • Twice a Year for Two-Week Working Sessions: We ask you to carve out 2-4 hours a day for learning and taking action in your business during our Working Sessions. You'll get your questions answered and receive lots of support in getting your business right where you want it to be.
  • We'll also be asking you to schedule certain tasks on your calendar in the future and to hold those times sacred. Having a thriving business doesn’t need to overtake your life, but it is something you need to give time and attention to — just like your relationships!

How Much Personal Attention Will I Get?

No worrying about “waiting your turn” to ask a question. In an online environment, you can post all of your questions, as you have them! And, during live Working Sessions that happen 4 weeks a year, we'll answer every single question that you ask!

Wait, Is There Time with Kelly & Miranda?

Absolutely! Besides making sure that our training is spot-on doing exactly what you need any time you log on, 365 days a year, we're with you for the Working Sessions that occur twice a year for two weeks each time!

Do You Cover [Fill in the Blank]?

Is the question about the business of private practice? Yep. We cover it. Is it about how to integrate your business and clinical work to make sure your business aligns clinically? Yep, we cover it.

Is it out of our scope talking about taxes, financial planning, legal structure, or employment law? Those are examples of topics where we brought in someone for an exclusive Q&A or to provide an entire training on that topic for our community, and you can watch the recording any time and anywhere.

What If I Need a Longer Program?

This is a year-long program you can repeat each year. In the Fall and Spring, we run live Working Sessions for two-week periods. We've tested shorter and longer programs and determined that two-week Working Sessions are the sweet spot for a program like this one! We know what works after providing courses for therapists since 2010.

We want people to see a shift in your mindset and business knowledge right away! That doesn't mean Business School for Therapists "ends" after the latest live Working Session or your first year. Our businesses are a lifetime journey, and you have lifetime access to come back and get your questions answered year after year!

Why Video Training?

We believe information without implementation doesn’t make change. Too many times in live trainings people have great ideas and great intentions to implement when they get home. But... they get busy. Or they get home and something that sounded “easy” is actually incredibly confusing and overwhelming!

Click-by-click videos are focused on showing you exactly how to do what we're asking of you! And our supportive private community allows you to post questions and get answers immediately. We also know that logistically getting even 10 therapists anywhere at the same time can be a nightmare.

So, video training allows you to do the bulk of the work at the time of day that works within your life. We also break down our daily training into manageable little bite-sized pieces to make it easy to reference in the future and to help you break up the work into small chunks!

Finally, we want you to be learning skills you can practice on an ongoing basis. Learning a new skill or habit often takes a few times before it becomes second nature. Having videos you can re-watch any time you need to is the best way to help you become confident in your new business and technical skills.

How Much Time Will it Take?

Creating a solid business foundation will save you SO much time, energy, money, and heartache! There are two types of time we ask you to set aside:

  • Weekly: We ask you to put aside 2-4 hours per week to work on your business. Each time you sit down, you'll be able to easily follow our simple roadmap of lessons that transform learning into action and make it clear how to implement changes in your business.
  • Twice a Year for Two-Week Working Sessions: We ask you to carve out 2-4 hours a day for learning and taking action in your business. You'll be getting your questions answered and receiving lots of support in getting your business right where you want it to be.
  • We'll also be asking you to schedule certain tasks on your calendar in the future and to hold those times sacred. Having a thriving business doesn’t need to overtake your life, but it is something you need to give time and attention to just like your relationships!

What If I Have a LOT of Time?

Sometimes you need to build a private practice FAST because you've been laid off, your job is ending in the future, your hours have been cut, or you're burnt out to a crisp and cannot keep doing what you've been doing.

Business School for Therapists will show up for you and pace with you so that you can get things implemented and streamlined ASAP. If you do have LOTS of available time, we recommend limiting yourself to no more than 6 hours a day to avoid burnout, but this program will allow you to go at your own pace!

Are There Additional Costs?

Beyond the basic costs of running a business -- website, phone, practice management system, Excel 2013 or later, etc. -- you WON'T need to invest hundreds or thousands of dollars to be successful in your business and grow your practice.

We're bootstrappers at our core. We don't see the value in investing a lot of money or going into debt to build a business. We'll teach you what you need to know so you can save money or avoid costs at every possible opportunity.

You WON'T be asked or encouraged to build your practice by investing hundreds or thousands of dollars in Facebook ads, Google ads, etc. In fact, we'll show you how to advertise everywhere for FREE and how to ensure your marketing is leading to new clients before you spend a dime on advertising.

Do You Offer Refunds?

After the first 7 days of enrolling, we don't provide a refund for this program. You'll have instant access to materials. If you go through this course and it doesn't work for you, we want to know so we can work with you to make this a success. We answer every question that's asked during the live Working Sessions, provide individualized reviews of websites and marketing copy, and so much more.

This is also a HIGHLY interactive program and event. We're here for you and will take you where you need to go. Trust us to show up and hold you accountable to your business goals!

Can I See Everything Included in Business School for Therapists?

Of course! We're constantly adding to the program as issues arise (like the No Surprises Act and GFEs). But here's a quick video that scrolls through what's covered in the program. You won't need everything you see right this moment, but you will be happy it's there for you when you do need it!

How Do I Get Started?

Registration is happening NOW. Once you register, you can start the program immediately at your own pace. More information about the schedule can be found here.

Why Do People RAVE About Business School?

Our program will always be about more than just money or a number of clients.

We've developed a program that interweaves the financial and business side of your practice with the clinical perspective. We teach you client-centered and relational marketing techniques that tap into your innate skill at empathizing and caring because at the end of the day you want a business that generates income for you and positive outcomes for your clients.

You'll learn how taking some time to understand your finances and make a business plan will let you be the best possible clinician for your clients. You deserve to have a profitable practice, and clients deserve to have a confident, passionate therapist. This program is for therapists who want to feel more confident, inspired, organized, and accountable for running an inspired, effective, profitable practice.

What if I Don't Have That Much Time?

We've had members that started out working with us when they had 3-4 jobs and were working CRAZY hours. They joined so they could get out of that old dynamic. So, they used our program at their own pace initially to start the habit of carving out time and developed an action plan to build their practices while they dropped one job at a time until they were full-time in practice.

Sometimes that meant they went at a slower pace they could only listen to the videos during their commutes, or they could only do an hour a day during a Working Session. But they kept up with one of our mantras of "progress, not perfection." Sometimes it meant scheduling some vacation days during the Working Sessions to give them some breathing room. They found what worked for them.

And guess what? Before they knew it, they were in full-time private practice.

How Often Is Business School for Therapists Held?

We host LIVE Working Sessions for the Business School community every Spring and Fall to support you and your business. And once you're a member, you have LIFETIME ACCESS!

Is Business School Worth the Investment?

Here's a video with a little excerpt of Business School for Therapists alumni sharing their stories and their advice for other therapists in practice about the value of the program. They were once reading through all of this information and wondering if it was worth the risk, too.

The leap into Business School for Therapists completely changed their lives, and they aren't shy about telling others how valuable it is!

What Is Lifetime Access?

For as long as we offer the program, you get access to everything including updated materials, all live Working Sessions, Q&As with Private Practice Experts Kelly + Miranda, and more! You get to ask unlimited questions twice a year, get updates on all future materials, and will be able to access the material year-round.

Will This Really Help My Practice?

Every situation is different. The amount of internal and external change needed to get to the practice of your dreams depends on many factors. We try to share stories from therapists where change was immediate, as well as those where things took a bit longer.

We can't make any guarantees, except that if you do nothing, things WILL stay the same (or even get worse). And we promise that with each Working Session, we'll work together to help you get clarity on what needs to shift and change so you can reach your goals as quickly and efficiently as possible.

Do You Have More Business School Success Stories?

We wish we could convey how many success stories we have in our vault. We've been doing this for a LONG time. We have hundreds of stories out there in various forms: video interviews, testimonials, and written blogs. Click here to see additional success stories we've featured on our blog from fabulous Business School alumni. We LOVE to celebrate their success and the way they're showing up for their communities!

Time to Make a Decision!

Is this what you need right now? If it is, don’t put it off. Get started and feel the relief that comes from stepping into taking action in your business! Are there other questions we haven't covered? Schedule a 15-minute interview here so we can make sure you have all the information you need to make an informed decision.


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What If I'm Not in the United States?

Wasn't Sure the Business School Magic Would Work in Ireland

Karina from Dublin, IR came to us to help with an additional stream of income. She was pretty sure that psychotherapy and psychoanalysis in Ireland just weren't valued the way they are in the United States. Despite her fears, she followed the Business School for Therapists formula, transformed her practice, and began charging a fair fee with confidence. She's since expanded into a group practice with her husband, had two children, and continued her success.

Topics covered include: Overcoming fear, finding your fee, expanding into group practice.

But I just need a marketing plan!

I don't need the entire program.

Here's the truth: No matter how great your marketing is, if you have money blocks, lack a business plan, and don't have rock-solid processes, then your income and clinical outcomes will suffer.

(Oh, and all our modules build on each other, so during Modules 1-5, you're working on marketing in bite-size pieces along the way!)

Is Now the Time to Focus on My Practice?

Right now is a scary time to make a decision, we get it. We both started our cash-pay private practices during the Great Recession, and we had a LOT of reasons (and people) telling us it wasn't possible.

And then, when we were successful, those same people came asking for advice or expressing their frustration that they'd not made a change. We have consistently surveyed our community members and asked them, "When do you wish you had done this program?" What do they say? I wish I'd known all of this from the beginning. I think they should start teaching all of this in graduate school!

But right now, more than ever, you need guidance and support to make sure your business is rock-solid. And not because doom and gloom are around the corner, but because people need us MORE than ever. Not to mention that you're going to need a practice that can sustain and really take care of you and your family. This isn't just your calling; this is your profession and your livelihood. It's okay to be supported by this work!

I'm Ready, But My Partner, Spouse, or Family Member Isn't So Sure.

Rebecca's spouse was NOT on board and thought this was WAY too much

She built her practice from the ground up using Business School for Therapists and now has expanded into a group practice.

Her husband now says he'd go back and support that sign-up for the program a thousand times over!

When you're sure, it will help them to be sure!

Explore the case studies and explore your own process. Only you know what trainings you need to make your business viable and impactful. Your partner needs you to have a successful business and to come home with energy for them and your life together.

What if I just don't feel like I fit in the box?

Business School for Therapists impacted her as an introvert and immigrant

Ibi used to hide and feel sick when she talked about her fee, and she was fearful of sharing her picture on her website as a woman of color.

Business School for Therapists helped her tap into her introvert superpowers and find ways of connecting that felt GOOD and helped her create a practice that really meets her needs. Now she feels confident and safe to share her picture on her website and has a full practice.


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7 Day Money-Back Guarantee

What happens if you enroll and decide this program is NOT for you? All you have to do is send an email to and request a refund within 7 days of enrolling in the program. We'll refund your money no questions asked!

Disclaimer: You have to make change to experience change. Each person's story, practice, and needs are different. Our program is designed to be flexible, but that does not guarantee any particular outcome or financial return. We can guarantee that if you don't make change or do anything different, your situation probably will not change. The majority of our clients report wishing they had done this earlier. Lifetime access is available to everyone unless you are mean, rude, or demeaning to our community. We protect our space to provide you with the safety you need and desire.

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Have some questions before you enroll?