Learn the EXACT Steps to Build, Grow and Sustain a Group or Solo Private Practice

Get the training, support, and guidance you need to create the heart-centered practice that supports your clients and gives you the kind of career (and life!) you want!

Is Your Business of Helping People...Deeply Hurting You?

Remember when you decided to do this work?

You knew it would be hard and emotionally impactful… but you also thought you’d be able to build a life supported by this important work—not living paycheck to paycheck or afraid to take a vacation (or even get sick).

Now?

🔹 You’re dangerously close to burnout. You’re overworked, overwhelmed, and always “on.” Even when you’re with family or friends, you’re thinking about your practice.

🔹 Your clients are far from ideal. You’re constantly questioning if you’re actually making an impact—or just grinding through back-to-back sessions.

🔹 You’re making money, but your profit margins aren’t what they should be. You’re working harder than ever, but your financial future feels uncertain.

Meanwhile…

Did you know that in 2022 and 2023, the top 5 health insurance companies profited over $40 billion dollars

AFTER expenses and paying providers? And in 2024, profits are only dipping because of cyber terrorism—not because they started paying therapists a livable wage.

You just want to help people and make therapy accessible—but here you are, forced to choose between:

Being overworked and underpaid
Side hustling your way to financial stability
Settling for sinking into debt with no plan for retirement

If anything changes—your rent goes up, your relationship ends, or your car gets totaled—you have no financial buffer.

And the worst part?

👉 Investors, CEOs, and insurance companies are making MORE money than ever before and profiting off of YOUR labor.

👉 Online tech companies have stepped in, promising to "save" our profession—but therapists on these platforms are still overworked, underpaid, and replaceable.
👉 These companies were built with hundreds of millions in venture capital—which means they’re accountable to investors, not therapists. Do you think they’ll make a profit by paying you more for your labor?

💡 You didn’t spend tens of thousands of dollars and years (or decades) in training just to spend your days buried in paperwork, chasing payments, and constantly worrying about money.

How do you build a successful business… without feeling like you’re failing at life?

The truth is… you don’t know what you don’t know.

The more you try to figure this out alone, the harder it gets. You try to outsource, but it feels like people keep making promises they can’t keep—while you and your clients pay the price.

Here’s the thing:

Running a private practice—or even working as a 1099 contractor—isn’t just "doing therapy on the side." It means YOU are a business owner.

🔹 You’re running a small (or large) business—whether you meant to or not.
🔹 And yet, no one ever taught you how to run a therapy business.
🔹 And most of the advice out there? It wasn’t written for us.

Most business schools are designed for tech bros and product-driven entrepreneurs—not therapists.

But therapy isn’t about selling a product—it’s deep soul work and transformation.

And to do that work sustainably, you need a practice that actually takes care of you, too.

We help you revamp or launch your solo or group practice—so you can live a life you love, without sacrificing your ethics or clinical integrity.
We blend business strategy, sustainable systems, and real-world support—so you can build a profitable practice that aligns with your values and enhances your clinical work.
We give you the tools to take back your power—so YOU decide what your career and income look like (not insurance companies, tech startups, or anyone else).

💡 You don’t have to choose between burnout and financial struggle—or between being a great therapist and running a great business. You can have both.

Every Step You Need to Build (or Revamp) a Profitable Practice—Without the Guesswork

With Business School for Therapists, you don’t have to wonder what to do next. You’ll get a clear, step-by-step roadmap to start, grow, and sustain a profitable solo or group practice—without burning out.

Here’s how the Roadmap will keep you moving forward:

Stay Organized: Know exactly what to focus on next—no more spinning your wheels or feeling overwhelmed.

Stay Focused: Every therapist’s journey is different. The roadmap helps you prioritize the right steps for YOUR practice so you can make meaningful progress.

Track Your Progress: Every small win adds up—and we’ll help you celebrate each milestone as you build a business that supports you.

The 8 Core Benchmarks:

Your Roadmap to a Thriving Practice

Building a sustainable and profitable therapy practice doesn’t happen by accident—it happens when you have a clear plan and the right support.

That’s why Business School for Therapists is structured around 8 Core Benchmarksproven steps that help you go from overwhelmed and overworked to running a business that actually supports you.

🔹 Each benchmark comes with actionable tasks, resources, and coaching to keep you on track.
🔹 You’ll earn badges as you progress, so you can celebrate milestones along the way!
🔹 By the time you complete these benchmarks, your business will be running smoother, more profitably, and with more ease than ever before.

Here’s how we help you get there:


Benchmark #1:

Get Radical Clarity on Your Vision

Is it really possible to have a practice that makes your soul happy? YES!

You'll gain radical clarity on who YOU are and how to build a sustainable, profitable practice aligned with your values and vision—a practice that actually works for YOU.

“BST helped me gain clarity on how to form a business that is tailored to me, what to spend energy on, and I gained confidence in myself and my journey.” Laura Successful bilingual private pay practice


Benchmark #2:

Reclaim Your Time & Energy

Does it feel like you have to work 24/7 or everything will fall apart?

You’ll learn how to structure your time so you can actually step away without feeling guilty or stressed. We’ll help you deploy automation into your practice so you can wave goodbye to overwhelm and reclaim your life.

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income, and impacting other therapists in my office. The time freedom created has been the best gift of all!”Cyndi successful group practice owner and beyond the couch keynote, podcaster, and author in Texas


Benchmark #3:

Build a Business That Runs Smoothly (Without You Putting Out Fires 24/7)

Ready for a practice that runs smoothly without constant chaos?

We’ll help you create policies, processes, and procedures that actually improve clinical outcomes and business success for both group and solo private practices.

I doubled my business, financially. My processes are clear, easy, and automated when possible. I feel like I'm a very good business owner, I am inspired and I'm growing, and I feel that my business is truly supporting me” Rovena February 2024, successful couples counsellor in Canada


Benchmark #4:

Take Control of Your Finances (So You’re Not Overworked & Underpaid)

How do therapists end up over-full with clients and still in debt, with no retirement and no buffer?

They skip this step.

We’ll help you plan for profitability and tackle ALL.THE.NUMBERS in your business with confidence—from fee raises and insurance evals to taxes, payroll, expenses, and take-home income.

"I finally picked a quit date, left my W2 job, and launched into full-time private practice. I have a much better work-life balance, and this month I am well on my way to earning more money in my private practice then I was making in my W2 job!" Christy, therapist in solo practice in Chula Vista, CA


Benchmark #5:

Stand Out in a Crowded Market (Without Competing on Price)

There are sooo many therapists around—how do you compete? You don’t. You stand out.

We’ll help you deeply understand your ideal client, craft messaging that resonates, and use referral-building strategies that get you the right clients at the right fees.

"With only 10% of the content in this program, I went from struggle in a brand new practice to full within two months AND receiving my full fee with each client! It is only up from here, so grateful for these lessons." Ashley in Florida


Benchmark #6:

Build the Most Important Marketing Asset for Your Business

Social media is NOT your most powerful marketing tool.

Your website is. You don't own social media and the rules can change at any time.

We’ll help you optimize your website so you can rank on Page 1 of Google and have it sell your services for you—24/7.

"My website works great, and I'm on the first page of Google. People love it and constantly tell me how much it speaks to them. I love my business. I used to say I'm a good therapist, but not a good business owner - well, that's changed."


Benchmark #7:

Get Clients Through the Door (Without Relying on Luck or Guesswork)

Nobody can come to the housewarming party if they don’t know your address!

We’ll teach you marketing systems that actually work—helping you attract, engage, and convert clients in a way that feels natural for you and are ethical.

"Business school gave me skills and tools that I would never have thought of on my own. This was especially true in the area of digital marketing. The value I received exponentially exceeded my expectations!" Gary Psychologist in practice for over 30 years


Benchmark #8:

Fine-Tune & Grow Your Practice with Confidence

A thriving practice isn’t built once—it evolves.

This isn’t just about growing for the sake of growing. It’s about using data to make informed decisions, saving time and energy, and refining your business so it works even better for you over time.

We’ll help you:
Dial in your systems and strategy so you spend more time doing what you love and less time on what drains you.
Use real data to make confident business decisions instead of guessing or chasing shiny objects.
Explore beyond-the-couch opportunities—ONLY if they fit your goals and strengths.

Whether your next step is scaling, simplifying, or shifting focus, you’ll learn how to adjust and refine your business over time—so it keeps supporting you, year after year.

"Bootcamp was an absolutely AMAZING experience! They thought of everything, from big picture to small details. Having the roadmap helped keep me from being overwhelmed, and the coaching calls were all incredibly helpful." Leah


Mastering These 8 Core Benchmarks Isn’t Just About Making More—It’s Also About Stopping the Losses.

💡 If it takes you years to confidently charge what you're worth, raise your fees, or stop overworking—how much are you actually losing?

For example:

If you’re seeing 20 clients per week, 50 weeks per year, and your average fee is just $10 lower than it should be, that’s $10,000 in lost revenue—EVERY single year.
If you delay switching to private pay, optimizing your website, or marketing effectively, how many perfect-fit clients never even find you?
If you stay stuck in burnout—missing vacations, overworking, and underpaying yourself—how many years will you spend just surviving when you could be thriving?

This isn’t just about what you invest—it’s about what you’re leaving on the table by waiting.

And the truth is, most therapists spend years trying to figure this out alone—only to replicate broken models that keep them overworked and underpaid.

💡 But you don’t have to.

Business School for Therapists gives you the clarity, strategy, and support to move forward—fast.

"I feel like a KICKA therapist and business owner! Rather than feeling overwhelmed and disempowered, I feel super excited, energized, and vibrant! Knowing that the knowledge and know-how I need is sitting in the Business School library, I can focus my attention out of a sense of groundedness rather than frenetic panic and confusion."Joanne

Therapists Deserve More—But Most Never Get the Training to Make It Happen.

💡 Here’s the hard truth: Most therapists never learn how to build a financially sustainable practice in grad school.

And when we try to figure it out in the real world, what do we see?

🔹 Therapists overworking just to scrape by.
🔹 Master’s-level professionals making less than they should.
🔹 The lowest-paid graduate degrees in the country.

The reality is—if we simply follow what most therapists are doing, we’ll get what they got: Overworked, underpaid, and exhausted.

But That Doesn’t Have to Be Your Story.

Not when you get the support and training to intentionally create a practice that works for YOU.

“Business School increased my confidence as a business owner, increased my hourly rate, helped me get clarity on my ideal clients, gave me a clear roadmap for what I need to do to have the life and business I want, and helped me hit my first 5-figure month.”Danielle

And this isn’t just about delivering information.

We guide you, coach you, and walk alongside you—every step of the way.

"Miranda and Kelly are always giving above and beyond expectations. This is truly transformational."Helen Williamson Elliott, Fort Worth, TX

"I love Kelly and Miranda's positive energy and amazing, clear, insightful information! Sometimes listening to coaching material can leave me feeling overwhelmed, but I never feel that way with Kelly and Miranda. I feel energized, inspired, and equipped to keep improving my business! Thank you, Kelly and Miranda!"Catherine Langford Quiring

💡 This isn’t just another training—it’s a proven system that helps you create a profitable, sustainable, and fulfilling business.

Get The Private Practice Playbook (Your 24/7 Answer Vault)

We dare you to try and stump us.

In addition to the benchmarks, you will have access to the Private Practice Playbook, an always-available “wiki” where you can search real, expert-backed answers to all the tricky business questions that pop up.

💡 Should I pay Yelp?
💡 My loved one just died—what now?
💡 What about S-corps?
💡 My EIN number changed—what do I need to do?
💡 Why you shouldn’t do a waitlist (and what to do instead).

🛑 No more sifting through bad advice on Facebook groups. This expert-backed vault is your go-to resource for practical, trusted business answers—whenever you need them.

“The quality of coaching in this program blows my mind every time. Kelly and Miranda are a constant source of encouragement. Their immense expertise just keeps growing and growing. I couldn't imagine building this practice without them.” - Robin

Year of Support So You Always Know Your Next Step

💡 The #1 reason therapists stay stuck? It’s not a lack of effort—it’s not knowing what to do next.

You can spend years piecing together advice from Facebook groups, podcasts, and YouTube… and still feel overwhelmed.

Who do you listen to when everyone gives different advice?
How do you know if what worked for someone else will work for you?
How much time do you waste second-guessing instead of taking action?

This is why we built BST Inner Circle—so you always have a trusted place to go for real answers and expert guidance.

With BST Inner Circle, you get one full year of:

🔹 Live coaching & business strategy sessions
🔹 Expert answers to your questions (from real coaches, not random strangers in a Facebook group)
🔹 Accountability, structure, and community so you actually make progress

Every Level of Support You Need, All in One Place

Inner Circle Access Includes:

Monthly Live Group Coaching Calls with Becca (business coach & group practice owner)
💡 Ask anything, get feedback, and take action—no more overthinking.

"Most helpful is to learn things from other spontaneously in the spirit of "I didn't know I had that question but now that I heard the question and answer, now I realize I had the question too and now I also have the answer!"

"The calls are a lifeline. I love being able to ask anything, and when I have no questions, I always learn from other people. Also, a safe place to fall apart when things aren’t going as expected!"

Weekly Office Hours with zynnyme business coaches Becca & Mercedes. Never stay stuck for long—get your questions answered every week.

“Always blown away by the wisdom offered here, practically, and emotionally/psychologically"


Weekly Co-Working Sessions (Stay accountable, get work done, and stop procrastinating.)

Never have to work alone again as you use this time to get caught up on notes, make progress on your task list and get your projects done.

Facilitator-Led Groups for Connection, Support & Growth - Let’s ditch the Facebook groups and create real, live spaces for deep support & collaboration.

💡 Unlike free Facebook groups, every one of these groups is led by a paid expert facilitator—so you're getting high-quality, tailored support.

Peer Clinical Consultation Groups (Collaborate with other therapists to strengthen your clinical work.)
Networking Groups (Build professional connections, find referrals, and grow your support system.)
Includes breakout groups for BIPOC, queer, and other communities within each networking session.
Neurodivergent Therapists Support (A dedicated space to share strategies & support from fellow neurodivergent business owners & experts.)

Live Community Orientations (If you ever feel lost, we’ll help you get on track fast.)

Quarterly Sprints (More on that below—these are a game-changer!)

Quarterly BST Sprints: Your Fast-Track to Progress

💡 Wait… what are the BST Sprints included in my one year of Inner Circle access?

🛑 Ever feel like you’re constantly “working in” your business but never making real progress?

That is because there is a difference between working IN your business as a glorified employee seeing clients, doing emails, returning phone calls, doing paperwork— and working ON your business- getting things done that actually move the needle.

BST Sprints are your dedicated time to get sh*t done and work ON your business—with our coaching team right there to help.

💡 Think of them as your quarterly reset—where you focus, take action, and walk away with major progress.

Each Sprint includes:

☀️ Morning Check-Ins—Start the day focused and clear on what to tackle.

🚀 Daily Extended Office Hours (M-F)—Our coaching team is fully available with an "all hands on deck" approach, answering every question via video or written response.

💬 Noon Q&A Sessions (Live on Zoom)—Expert answers in real time.

🌙 Evening Wind-Downs—Wrap up the day feeling accomplished.

🔥 Friday Group Coaching Calls (Live on Zoom)—End the week with clarity & next steps.

You can access the Sprints from anywhere with stable internet—dive in solo or meet up with other Business Schoolers in your area for working sessions.

💡 No more getting stuck. No more trying to figure it out alone. These Sprints are designed for YOU.

📅 2025 Sprint Dates:


✔ January 13-17 (you missed this one, but don’t worry—January 2026 dates will be announced soon!)
✔ March 24-28
✔ June 2-6
✔ October 13-17

“BST Sprints are the most pivotal part of Business School! I’ve never had this level of hands-on support before—it’s a game-changer.”

Lifetime Access: The Support Never Ends

Lifetime Access to Course Content—Revisit lessons any time, including all updates and new materials to the benchmarks and the private practice playbook.
Lifetime Access to the Peer Community—You’ll always have a network of like-minded therapists.

🛑 What if you still want more of the intensive coaching after your first year?

No problem! After your first year of Inner Circle access, you can continue coaching for a low monthly fee if you wish, with no contracts and no pressure.

That means you always have access to the support you need, when you need it.

“The quality of coaching in this program blows my mind every time. I couldn’t imagine building this practice without them.”Robin

We’ve Guided Thousands of Therapists Since 2010—Here’s What We Know You’ll Need

-> That's our two co-founders being silly!

Through coaching over 2,500 solo and group practice owners, we’ve learned something important:

💡 Every therapist's journey is unique—but there are common struggles that come up at every stage - but the biggest struggles?

They’re universal. After coaching thousands of solo and group practice owners, we’ve seen what actually works—and what keeps therapists stuck.

That’s why we’ve got some extra juicy bonuses intentionally designed to help you:

✔ Avoid costly trial and error

✔ Save time and money

✔ Get the right support—exactly when you need it

You don’t have to figure it all out alone. We’ve built the choose your own adventure roadmpa—so you can finally create a practice that works for you.

Bonus #1: A Private 1:1 Coaching Call (So You Never Feel Stuck)

💡 Sometimes you just need a private session to work through something big.

That’s why we include one private 60-minute coaching call when you enroll.

Get tailored business strategy & support from a Zynnyme coach.
Break through blocks using Brainspotting (all our coaches are trained in it!).
If you need more coaching down the road, you’ll get a special discounted rate.

“This coaching session completely shifted my perspective and gave me the clarity I needed. I was stuck for months, and in just an hour, I had a clear plan of action.”

Bonus #2: A High-Converting Website Template (That Actually Gets Clients!)

💡 We’ve been helping therapists build websites that work since 2010.

Instead of wasting weeks trying to design a website from scratch—or hiring someone just to realize you still have to write everything yourself—we give you:

A fully customizable Squarespace template.
Built-in guidance so it actually ranks on Google.
A structure designed to convert visitors into clients.

“I doubled my business, financially. My website works great, and I’m on the first page of Google.”Rovena

Bonus #3: Financial Planning for Therapists (Because More Clients ≠ Financial Security)

💡 A full caseload doesn’t automatically mean financial stability.

In this 5-part bonus, a Certified Financial Planner will walk you through:
Personal cash flow (so you actually know where your money is going).
Smart investing strategies for therapists.
Retirement planning—because we shouldn’t have to work forever.

“For the first time, I see a tangible way of investing in myself and finally starting a retirement plan.”Jennifer

Bonus #4: Mastering Insurance Panels (So You’re Not Stuck in Low-Paying Contracts)

💡 We’ve helped thousands of therapists figure out whether to stay on insurance, go private pay, or do both.

This 15-part bonus module walks you through:
Dropping low-paying insurance panels (without tanking your income).
Asking for raises and renegotiating better contracts.
Creating systems to handle insurance without the stress.

"Listening to the insurance module was confirmatory and I decided to drop one of my (lowest paying and quickest to get off) insurances. Feeling empowered!"

Siobhan

Bonus #5: The Consultation Script That Fills Your Caseload with the Right Clients

💡 What if your consultations were easy, effective, and actually led to full-fee, perfect-fit clients?

Too many therapists dread consult calls. They’re unsure what to say, afraid of pushback on their fees, or hesitate to confidently screen out clients who aren’t a good fit.

That changes now.

This proven Consultation Script & Training helps you:
Confidently lead consult calls that feel natural, not salesy.
Stick to your price without fear.
Recognize red flags early—so you don’t spend sessions realizing a client isn’t the right fit.
Convert more of the RIGHT clients—without feeling like you have to "convince" them.

Therapists Who’ve Used This Consultation Script Say It’s a Game-Changer:

🛑 "I used the Initial Consultation script for couples, spoke confidently, felt relaxed, STUCK TO MY PRICE, and IT WORKED!!!!! I’m here in Texas doing the happy dance because if all goes well this move just covered the cost of Business School!!! And this is my second call today!"

🛑 "Posting a win: I converted another potential client today using the fabulous Consultation Script. I find the script so empowering (and kind of magical!!). USE THE SCRIPT!!"

🛑 "I just wanted to share some feedback about the consultation script, specifically for couples. I had previously only really reviewed the individual one, but yesterday I had a request for couples counseling so I took a look at the couples script before the consult call. I’m so glad I did! There was a history of DV that I wouldn’t have known off the bat unless I asked the question about what their worst fight was like. Because of that, I was able to refer out immediately instead of figuring it out a few sessions in and then having to change course. Thanks for providing such helpful materials, K & M!"

💡 This single bonus has helped therapists fill their practices AND avoid major clinical mistakes.

You shouldn’t have to guess your way through consult calls or worry about how to answer tough questions.

With this script, you’ll lead every consultation with clarity, confidence, and a process that actually works.

Bonus #6: The Marketing Deep Dive—Find the Most Natural, Effective Way to Get Clients

💡 Marketing shouldn’t feel overwhelming, fake, or be a one-size-fits-all approach.

We know that therapists don’t all market the same way—what works for one person might not work for another. That’s why we give you a massive library of proven strategies so you can choose the easiest, most effective marketing approach for YOU.

This isn’t just a one-size-fits-all plan—it’s a full system designed to help you get visible in a way that feels natural.

SEO & Website Marketing—Get found on Google and convert visitors into clients.
Networking that Works—From doctors to therapists to community groups.
Social Media & Blogging—Only if you want to use it (no pressure).
Press, Speaking, & Media Exposure—Get featured in groups, magazines, podcasts, and even TV.
Ads & Business Listings—How to make sure your practice stands out online and avoid burning money on ads that don't work.

💡 From templates, scripts, and checklists to in-depth strategies, this will save you years of trial and error.

"I changed my client focus, was interviewed for Selling the Couch, got my first therapist branding/business consulting client, was quoted in Men's Health print magazine, met a major yearly revenue milestone, had my most profitable month ever, celebrated an awesome year, and am launching my very own podcast with 2 amazing episodes locked and loaded and a third interview scheduled for this week!" Jared

Bonus #7: Documentation That Protects Your Income, Time & Practice (And That is Good for Clients)

💡 If it’s not documented, it didn’t happen.

💡 What you don’t know about documentation could be costing you money.

Most therapists think documentation is just about compliance. But the truth is, if your documentation isn’t done correctly, you risk:

🛑 Insurance companies clawing back thousands of dollars in payments.
🛑 Clients being refused reimbursement.
🛑 Losing days of income because of a subpoena—with no compensation for your time.
🛑 Not getting paid for no-shows, late cancellations, or time spent in court.

We make sure you get paid for your work—every single time.

This bonus helps you prevent financial & legal nightmares while keeping your practice running smoothly.

Here’s what you’ll get:

Court Policy & Subpoena Protections—So you don’t lose income when called to testify and BONUS it helps avoid subpoenas!.
Billing & Documentation for Insurance & Reimbursement—Avoid clawbacks & denials for you and your clients.
No-Show & Cancellation Payment Policies—Make sure your time is always valued in a way that feels good for you.
GDPR, No Surprises Act & HIPAA—Understand the ways to protect you and your practice on all fronts.
Streamlined Progress Notes & Tech-Powered Notetaking—Save hours each week on documentation by finding the secret sauce that works for you, finally!

💡 Most therapists don’t even realize these issues exist—until they’re losing money. This bonus helps you avoid the most common (and costly) documentation mistakes in private practice.

"I have learned so much from BSB. My business is in a much healthier state, I have realized my worth, my paperwork is better organized and I feel a lot more competent in the business." Karen

Bonus #8: Hiring & Growing a Team- The Right Way

💡 Building a team isn’t just about hiring—it’s about hiring the right people and creating a practice where both you and your employees thrive.

Too many group practice owners rush into hiring, only to find themselves:

🛑 Drowning in admin work because they didn’t attract self-sufficient employees or create trainings that work.
🛑 Losing great hires because they didn’t structure benefits correctly.
🛑 Struggling financially because they didn’t plan for payroll, taxes, benefits, or sustainable salaries.

💡 This bonus walks you through everything—from finding the right employees to structuring a practice that takes care of both you and your team.

What You’ll Get:

How to craft job descriptions & marketing materials that attract the right-fit employees.
Step-by-step guide for structuring a group practice that offers benefits in a way that’s sustainable for both you and your team.
Interviewing, onboarding & training processes so you set new hires up for success.
Payroll, taxes & financial planning for a growing team.
How to retain great employees—and let go of the wrong ones.

💡 Whether you're hiring your first assistant or scaling to a full team, this bonus gives you everything you need to do it right from day one.

Imagine Your Private Practice Like This…

Outcomes-driven. Clients get better faster, and your clinical work is deeply fulfilling.
An authentic reflection of you. No cookie-cutter business model—just a practice built around your strengths and values.
Run with integrity and ease. No more burnout, financial stress, or uncertainty.
Supported by a like-minded community. You don’t have to do this alone.
Sustainably profitable. You make great money while still making a difference.

💡 This isn’t just a dream—it’s exactly what we’ve helped thousands of therapists create.

That’s why we curated every single part of Business School for Therapists based on real feedback from thousands of students since 2010.

This Isn’t Just Another Business Course—It’s a Complete Transformation

We don’t add bonuses just to make it “look” valuable. Everything inside BST was built to:
Improve clinical outcomes.
Increase your income.
Make running your practice easier and more fulfilling.

💡 You don’t need another course. You need the complete roadmap, support, and coaching to actually build a thriving private practice.

"AMAZING! Business School for Therapists is overwhelming only because it literally has everything one ever needs to know about the business of private practice. You helped me go from a struggling insurance-based practice to a privately paid one!"

Here’s Everything You’ll Get Inside Business School for Therapists

Lifetime Access to the Most Comprehensive Business Course Materials for Therapists ($5000 Value)
One Full Year of Monthly Group Coaching ($4200 Value)
4 Quarterly Sprints for Deep-Dive Business Overhauls ($5000 Value)
A Year of Facilitator-Led Clinical Consultation, Support Groups, Co-Working & Networking ($2500 Value)

Plus These Curated Bonuses:

Private 1:1 Coaching Session ($300 Value)
Customizable Website Template That Converts ($500 Value)
Finding Financial Confidence: Personal Finance Course ($450 Value)
Insurance Revolution System Course ($1000 Value)
Conversations That Convert: Consultation Mastery ($1000 Value)
Online Visibility for Therapists Course ($499 Value)
Documentation in Detail Course ($499 Value)
Hiring Guidebook for Building & Scaling a Team ($1000 Value)

🔹 Total Value: $21,948

But You Won’t Pay Anywhere Near That.

💡 The full investment in BST is just $3000.

Choose the Payment Plan That Works Best for You:

One-time payment: $2700 (Save $300 off the total investment!)
6-month payment plan: Start today for just $475 (Save $150 off the total investment!)
12-month payment plan: Start today for just $250

🎉 No more waiting. No more guesswork. No more struggling alone.
💡 Join BST and build a private practice that truly works for you.

Save $300

One and

Done

Single Payment of

$3,000

$2700

Save $150

Enjoy Better Cashflow

6 Monthly Payments of

$475

Start for $250

Flex Pay, No Stress

then 11 Monthly Payments of

$250

Grad School, Certifications & Experience Didn’t Teach You How to Run a Business that is Sustainable

💡 Whether you’re just starting out or have been in private practice for decades, one thing is clear:

A single grad school class costs $3,000–$5,000.
ONE certification can easily cost $3,000–$10,000.
Even after years in the field, many therapists still struggle with the business side of things.

You might have incredible clinical skills, but:

🛑 Your income doesn’t reflect your expertise.
🛑 You’re working long hours but not seeing the financial stability you expected.
🛑 You still feel uncertain about marketing, pricing, or how to make your practice sustainable.

💡 For less than the cost of one grad school class, you’ll get the complete system to build, grow, or refine a profitable practice—without burnout.

Business School gives you what grad school didn’t.

"Welp! Just paid off my husband’s student loans in full, so we are now DEBT FREE!!

Paid off $89k in student loans + car loans, and purchased a home in the freakin Silicon Valley. 

Now with 3 totally different businesses that are growing!! It’s been 6 years since the freebie zynnyme webinars back in 2017.

I hit all my TAP 5-year vision goals 2.5 years early, even with an international vacation every year!

This is wild!!! 🤩 Also set up an arrangement where before I start a new thing or take on a new project, I need to get the green light from my 2 closest people 😂" - Joanne K. August 24, 2023

This Investment Isn’t Just Smart—It’s Tax Deductible.

💡 Did you know? Business School for Therapists is a business expense—just like any other CE, training, or professional development.

🛑 That means your investment is tax-deductible.

💡 You’re not just investing in your business—you’re making a move that benefits your entire life.

"Originally I thought I was business savvy but BSB has blown my mind and has systems built in that I couldn’t even have imagined to do on my own! Kudos to Kelly and Miranda for this and thank you!" Dr. Nikki

Two Paths: Which One Will You Take?

Get expert LIVE support monthly for the next year.
Deep dive into your practice four times this year with expert coaches.
Build your confidence with private 1:1 coaching.
Join a community that is safe, inclusive, and truly invested in your success.
Have lifetime access to the course materials and peer community you need to start, grow, or revamp a solo or group private practice.

❌ Spend hours combing through Google and YouTube, trying to separate the bad advice from the good.
❌ Impose on busy colleagues, asking to "pick their brains"—and maybe getting a few quick tips (because they’re busy too!).
❌ Try to outsource marketing & website work—only to risk losing thousands because you don’t know what to ask for or what will actually work.

💡 Many therapists come to us after trying the DIY route—only to realize they’ve spent WAY more on things that didn’t work.

We Know You’re Capable. You Don’t Have to Do This Alone.

💡 You have the wisdom to build the practice you want.

But community, structure, and support are what take you to the next level.

🛑 Trauma is an isolating force, and many of us are living that out in our businesses.

💡 Healing happens in supportive spaces. Growth happens in safe communities. Your practice will flourish when you’re no longer figuring it all out alone.

We’ve built that space for you inside Business School for Therapists.

💡 The only question is—will you take the next step?

"I️ wanted to say a special thank you to Kelly Higdon and Miranda Palmer for changing my life and making it possible for me to support myself and my family for the first time ever!"

— Tiffany

Try Business School for Therapists—Risk-Free for 7 Days

💡 We get it—investing in your business is a big decision. That’s why we give you a FULL 7 days to explore everything inside Business School for Therapists.

Dig into the course materials.
Join the community and see how it feels.
Experience the teaching style and live support.

If you don’t feel like this is the right fit, just let us know within 7 days, and we’ll give you a full refund.

🛑 No hassle. No hoops to jump through. No hard feelings.

💡 We want you to feel confident about your decision—because when you do, that’s when the real transformation happens.

"The Business School Bootcamp is unlike anything else I have ever done for my business. It's not just about the content-although that is extraordinary. It's about the community and support. I couldn't be more grateful for it!" Sol

We All Need Continuing Education Credits: You’ll Get 32 CEs Inside Business School for Therapists!

💡 Most business trainings don’t offer CEs—but ours does.

Why? Because we don’t just teach the business side of private practice—we dive deep into the clinical aspects that impact your work, your outcomes, and your ethical responsibilities.

That’s why Business School for Therapists includes 32 CEs, accredited through AspiraCE.com, an approved CE provider for:

APA (American Psychological Association)
NBCC (National Board for Certified Counselors)
And other partners, including approval by BBS in California

💡 Not sure if it covers your state? Check the full list of board approvals here:
➡ AspiraCE Continuing Education Approvals & Accreditations

You Control When You Earn Your CEs

Take the exams when it works for you—no deadlines, no pressure.
Get credit for real, practical learning you can implement immediately.
No boring, checkbox-style CEs—our training is engaging, actionable, and actually useful.

💡 You’re investing in your business AND getting high-quality continuing education.

Here’s Everything You’ll Get Inside Business School for Therapists

When you enroll, you get lifetime access to the most comprehensive business course for therapists—plus one full year of live expert support to help you take action and succeed.

📖 Lifetime Access to Course Content & Peer Community ($5000 Value)

400+ lessons covering solo and group private practice success.
✔ A step-by-step roadmap with clear benchmarks so you always know your next step.
Lifetime access to the BST peer community—so you’re always connected.

🤝 One Full Year of BST Inner Circle Support ($11,700 Value!)

Because success doesn’t happen in isolation.
For your first 12 months, you’ll have direct access to coaches, facilitators, and an engaged community to help you implement what you learn.

Monthly Live Group Coaching Calls ($4200 Value)
4 Quarterly Sprints for Focused Business Growth ($5000 Value)
A Year of Facilitator-Led Clinical Consultation, Support Groups, Neurodivergent Support Group, Co-Working & Networking ($2500 Value)

💡 After your first year, you can continue Inner Circle support for a low monthly or annual fee—or simply enjoy lifetime access to the course & community!

🎁 Plus These Curated Bonuses (Worth Over $8,000!)

✅ Private 1:1 Coaching Session ($300 Value)
✅ Customizable Website Template That Converts ($500 Value)
✅ Finding Financial Confidence: Personal Finance Course ($450 Value)
✅ Insurance Revolution System Course ($1000 Value)
✅ Conversations That Convert: Consultation Mastery ($1000 Value)
✅ Online Visibility for Therapists Course ($499 Value)
✅ Documentation in Detail Course ($499 Value)
✅ Hiring Guidebook for Building & Scaling a Team ($1000 Value)

💡 TOTAL VALUE: $21,948

💰 Your Investment: Just $3000

💡 Start today for as little as $250 with our Flex Plan!

Choose the Payment Plan That Works Best for You:

One-time payment: $2700 (Save $300 off the total investment!)
6-month payment plan: Start today for just $475 (Save $150 off the total investment!)
12-month payment plan: Start today for just $250

💡 No matter which option you choose, you’ll get FULL access to Business School for Therapists.

This Is Your Moment. Let’s Do This.

🚀 You don’t have to spend another year feeling stuck.
🚀 You don’t have to waste more money on trial-and-error solutions.
🚀 You don’t have to build your private practice alone.

💡 Join now and get everything you need to build the practice (and life) you actually want.

Save $300

One and

Done

Single Payment of

$3,000

$2700

Let's Go!

Save $150

Enjoy Better Cashflow

6 Monthly Payments of

$475

Start for $250

Flex Pay, No Stress

then 11 Monthly Payments of

$250

PROTECTED BY OUR 7-DAY MONEY-BACK GUARANTEE

Meet Your Mentors: Why Learn From Us?

💡 We’ve been where you are. And we built Business School for Therapists to be the resource we wish we had.

We’re Kelly & Miranda, licensed therapists, business coaches, and the co-founders of ZynnyMe. No we aren't married except in business!

Since 2010, we’ve helped over 2,000 therapists build burnout-proof, profitable private practices. But before that? We built our own successful cash-pay private practices—during a recession.

🚀 We didn’t rely on low-paying insurance.
🚀 We didn’t burn out working 50+ hours a week.
🚀 We built thriving businesses that supported our lives—and we’ve helped thousands of therapists do the same.

💡 You don’t need another “marketing course.” You need a step-by-step plan, expert coaching, and real support to build a business that actually works.

That’s why we created Business School for Therapists.

👉 Join us today, and let’s build the practice you’ve always wanted.

See What Other Therapists Like You Have To Say!

💡 No matter where you are in your private practice journey, therapists inside Business School for Therapists are transforming their businesses—and their lives.

Starting a Practice? Check out what others are saying!

“With only 10% of the content in this program, I went from struggling in a brand-new practice to full within two months—AND receiving my full fee with each client! So grateful for these lessons.”
Ashley, Neptune Beach, FL

“After 10 years at home, going back to work was scary. I couldn’t have started my private practice without the support from Kelly and Miranda.
S. Abigail McCarrel, LCSW, DCSW (Welcome Home Family Therapy, Arcadia, CA)

“There’s no way starting my practice would have gone so smoothly without Kelly & Miranda. I had so many ideas but no direction. With individual coaching and the resources provided, I was able to open with confidence.”
Shon, Blue Compass Counseling, Chicago

Cynthia from Los Angeles lost her job during the pandemic and turned to an online mental health company—only to find herself overworked and underpaid. She joined Business School for Therapists, and within a year, she went from burnt out and barely making ends meet to a thriving private practice where she now makes in an hour what she used to make in a week. Today, her caseload is full, she takes vacations with ease, and she’s finally reaching the clients who need her—on her terms.

Lauran from Orlando joined Business School for Therapists in 2018 while starting her private practice. She didn’t just fill her caseload—she built a thriving solo practice with a waitlist and then expanded into a successful group practice. Along the way, she transformed her clinical outcomes and is now teaching her employees the very strategies that helped her grow. It wasn’t just time that made the difference—it was the lessons she applied from BST that changed everything.

💰 Struggling to Fill Your Caseload? These Therapists Were Too.

"I gave notice at my agency job that was eroding my health. I had a part-time practice with half the clients I needed. 9 months later my practice is full and I have expanded to 2 locations." Miranda

“I just used the Consultation Script for the first time, completed a consultation in 15 minutes, and scheduled the client then and there! Thank you for this tool!”

“I was convinced clients in Ireland wouldn’t pay for therapy the way they do in the US. I was wrong. I transformed my practice, raised my rates, and now run a thriving group practice with my husband—all while growing our family!”
Karina, Dublin, Ireland

"I had a successful practice in California and then I moved and didn't have the network or the time I once had. I had tried to do it on my own, and I kept, like, cresting. I had 8 to 10 clients a week and this was not really paying the bills. And I just watched it. It kind of never moved. It was really clear to me that I needed more skills to come to really promote my business. A year later after zynnyme I am totally full with a waitlist! I've gone through just 1/4 of the material and I've learned so much about creating a sustainable practice no matter what comes." Josie Salt Lake City, Utah

Press play to hear Jennifer's story of transformation... She joined Business School September 14, 2023, and recorded this video on November 13, 2023.

No savings account, limited time off, no retirement, no buffer… she was terrified to make a change, but also couldn’t NOT make a change. 

"I just wanted to share that Zynnyme has helped me immensely. When I first started last year, I was having a hard time getting clients. Now, I'm full and having to refer clients. I couldn't have done that without this program."

📈 Running a Full Practice but Want More Time, Energy & Income?

“I’m having more fun in my private practice than ever in my 13 years as a therapist!”
Jennifer, Hope & Healing Professional Counseling, LLC

“I was three years into my practice as an out-of-network therapist when I found ZynnyMe. My income doubled—for the first time, I could breathe, trusting my ideal clients would find me.
Lisa Love, Brunswick, Maine

"Business School has improved my quality of life in many ways. In fact, it opened me up to new possibilities in such way that even my own personal therapy took a turn for the better half way through the school. I have a new and broader vision and I am now creating multiple streams of income in complementary ways to my practice. BSB has been an eye-opener." Dana

"I have raised my fees and I'm not afraid to ask for what I'm worth. I am planning new parenting classes and charging a profitable amount. I have booked 2 trainings at big agencies and will continue to do more training in the next year. My goal was to get help making more money and working less. I'm doing it and feel great about it! Business School really helped me take a hard look at my practice and my life and what I wanted for my future." Lyla

Maya from Massachusetts evolved from a burnt-out private practice owner replicating the same broken systems from agency work to a thriving practice owner with a full caseload of ideal clients, an 18-hour workweek with Fridays off, and a sustainable income.

She's now feeling seen and heard as a private practice owner and has the skills and support she needs to continue to thrive.

Rebecca in North Riverside, IJ, joined Business School for Therapists in 2023 feeling really burnt out in her group practice and feeling unsure how to navigate marketing her excellent group of clinicians.

She is now taking better care of herself, learning to market in ways that feel good, working less, and feeling more empowered.

🏢 Group Practice Owners: You CAN Have More Ease & Profitability.

“I was a ‘successful’ therapist with a full group practice… but I was working myself to the ground. BST helped me scale in a sustainable way—now my practice works FOR me.”
Cyndi, LPC-S, Denton, TX

“BST helped me transform my group practice into a truly sustainable business. I’ve hired the right people, put systems in place, and stepped into my role as a confident leader.
Kari Ann, Wethersfield, CT

“I went from side hustle to a thriving group practice—and it actually feels easy.”
Sara

🔥 Real Financial Freedom—Not Just ‘More Clients’

“I paid off $89K in student & car loans, bought a home in Silicon Valley, and hit all my 5-year vision goals in just 2.5 years—even with an international vacation every year.
Joanne K.

“After years of struggling with insurance, I finally made the switch to private pay. I couldn’t believe clients actually paid me out of pocket—but they do. And now, I’m financially secure.”
Jennifer

“Cynthia started BST working for a big online therapy platform—overworked and underpaid. A year later, she makes in ONE HOUR what she used to make in a week. Her practice is full, she takes vacations, and she loves her work again.”

FREQUENTLY ASKED QUESTIONS

We've got A's for your Q's

📅 What is the time commitment?

Business School for Therapists is self-paced, so you can go as fast or as slow as you need.

You get LIFETIME access to the course content & community.
You get ONE year of live support, including group coaching, sprints, and facilitator-led groups.

💡 We recommend setting aside 2–4 hours per week to work on your business.

🌍 Is this relevant if I’m outside the US?

Absolutely! We have therapists from all over the world.

The principles of building a profitable, burnout-proof practice work anywhere.
We’ve helped international therapists create sustainable practices with confidence.

Kris (Canada) rebuilt her group practice with stronger systems and a thriving team—accumulating six figures in savings.

Karina (Ireland) was convinced therapy wasn’t valued in her country—but she followed BST’s formula, raised her rates, expanded to a group practice, and grew a thriving business.

💻 Will I need expensive tools or hire contractors to get results?

Nope! Our approach is all about simplicity.

The only tool you’ll need is Excel (not the online version).
One optional keyword tool costs just $10.
No expensive software, no fancy ads, no outsourcing required.

💡 We teach you how to DIY effectively and only outsource when absolutely necessary.

📉 I’ve taken other courses and I’m still stuck. How is this different?

We hear this ALL the time.

Most programs only focus on business OR clinical work—not both.
They rush you through in 8 weeks without enough time to implement real change.
BST gives you LIFETIME access to the content and a FULL YEAR of coaching & support.

💡 We combine business strategy, financial training, clinical insight, and an intersectional lens—so you finally get a complete solution.

📦 Can I buy separate modules or bonuses instead of the whole program?

No, and here’s why:

Business success isn’t just about one missing piece.

Every module builds on the next—so you’re getting a complete, structured system.
We’ve seen it firsthand—when people only focus on one area (like marketing) without the foundation, they don’t get lasting results.

💡 This is a holistic solution, designed to give you lasting success—not just quick fixes.

👥 How much access do I get to Kelly and Miranda?

✔ You’ll see Kelly & Miranda inside the Quarterly Sprints and through our expert-designed course content.
✔ Our Expert Business Coaches Becca, Mercedes, and Jennie are active in the community and lead monthly group coaching calls, lives, and more!
✔ Our team of expert facilitators and coaches provide weekly office hours, peer groups, and real-time support.

💡 This isn’t 1:1 coaching with Kelly & Miranda—but it IS structured to give you direct support and guidance.

❓ I still have more questions. Can I talk to someone?

Of course! We are talking about enrolling in Business School- we want to make sure it is a good fit too. Book a free 15-minute consult with our team [Click here to schedule].

🤔 Worried This Will Be Like Other Courses That Over-Promise & Under-Deliver?

💡 We hear you. Therapists come to us all the time after investing in programs that left them stuck.

Here’s why BST is different:
It’s the ONLY program that integrates clinical + financial + business strategy.
It’s not just information—it’s coaching, community, and hands-on support.
It’s built for lasting change—not just an 8-week crash course.

“I was tired of courses that promised big changes but didn’t deliver. BST is the only one that gave me a real, step-by-step path that actually worked.”

💡 We created this because therapists deserve MORE. It’s time for your business to finally support YOU.

A Personal Note from Us—Kelly & Miranda

💡 We want you to fall back in love with your practice.

We want you to wake up excited about seeing clients—not dreading another long, exhausting day.

We want you to have more abundance and more freedom—financial freedom, time freedom, and the freedom to run your practice in a way that actually works for you.

By now, you know the truth:

🛑 Working harder won’t fix this.
🛑 Outsourcing everything won’t fix this.
🛑 Charging low fees and overloading your schedule won’t fix this.

💡 What will? Finally having a clear, proven path to creating a thriving, sustainable practice—built around you, your values, and your life.

🚀 You don’t need another certification.
🚀 You don’t need to chase shiny objects or hand over thousands to a marketing agency.
🚀 You just need the right support, the right strategy, and the right community.

And that’s exactly what we’ve built for you inside Business School for Therapists.

This Is Your Moment. Let’s Flip the Script Together.

💡 You don’t have to settle for less.
💡 You don’t have to hustle just to survive.
💡 You don’t have to choose between loving your work and being financially stable.

It's time to join us inside Business School for Therapists today.

We’ll be waiting for you inside. Let’s do this.

—Kelly, Miranda & The Zynnyme Team

Still have questions? Book a free 15 minute consultation to get your answers!

PROTECTED BY OUR 7-DAY MONEY-BACK GUARANTEE