Start creating your dream practice for just $250 with immediate self-paced access, and ask questions at the next coaching session on Dcember 21st at 11 a.m. PST!
You wake up every day excited to go to work.
You’re clear-headed, confident, and in control of how you run your practice.
You’ve canceled your membership to Overwhelm Overload and given ol’ Burnout Blitz a cheery send-off.
That’s right! You’re rested, refreshed, and filled with passion, energy, and love for your practice.
The practice is FULL, not in an “Ugh! I resent this” way, but in an “OMIGOSH! This is why I became a therapist!” way.
You’re charging confidently for your services and attracting clients you want to work with.
You’re no longer settling for low-balling, exploitative insurance agencies or online tech companies and working long, unfulfilling hours.
The practice runs like a well-oiled machine — you have more space than ever to take time off, travel, and just be with your loved ones.
That freedom you dreamt about?
No longer a dream.
That’s probably because right now when you think about starting your practice and living the “dream” … you feel stress filling your body.
Because … you may have aced grad school but then quickly realized that they skipped the chapter on running a practice!
You may have ALL the knowledge you need, but what good is it if you can’t share it with the people who need you the most?
You find yourself feeling exhausted grinding away working for someone else. High caseloads, pitiful pay, and unrealistic expectations seem to have become your new normal.
You want to start your own practice but don’t know where to begin. You know you can’t afford a misstep!
Add to that the narrative that starting a practice is “hard!”
The truth is …
The more you try to figure things out on your own, the harder it gets.
You take a few business classes, but nothing seems to apply to YOU.
NO one teaches therapists how to run a business. We’re taught how to serve. Not how to get paid a livable wage.
Grad school was all about getting licensed so you could start seeing clients.
But how do you find those clients?
How do you get paid so you can be profitable?
How do you navigate insurance-related decisions and not get ripped off?
How do you set boundaries so you can serve without depleting your spirit?
How do you manage your time and set up systems so burnout doesn’t crush you?
How do you grow your practice in a way that allows you to pay clinicians well without feeling resentful?
And even if you figured out some of it on your own or via free trainings and resources, you still need structured and holistic step-by-step support, gentle but firm guidance, and plenty of accountability so you can build the practice you dreamt of — a practice that’s profitable, sustainable, and thriving in every way!
If you’re overwhelmed with starting your practice and frustrated with the lack of ease, freedom, and financial peace of mind …
… you’re NOT to blame.
You didn’t know what you didn’t know. It’s as simple as that.
Here’s the thing …
If you’re like most of our clients, you don’t just want a FULL practice.
You want a full practice that’s a joy to run. Overwhelm, second-guessing, anxiety, burnout, and stress have no place in your business.
You want a full practice that gives you your time back instead of clawing it angrily from you every day.
You want a full practice that puts perfect-fit clients in your office consistently so you’re excited to serve them and be the best clinician you can be.
Because when all is said and done …
You want to make more money but NOT at the cost of exploiting people.
You want to live abundantly but NOT in misalignment with your values.
You want more time but NOT to cut corners in your life or business.
The truth is …
You can set up a solo or group private practice that fully meets your personal needs while providing outstanding and compassionate clinical service.
You can have a successful, as-booked-as-you-like practice that doesn’t fling you into the deep hell of burnout and exhaustion.
You can be a confident, successful therapist who doesn’t need several side hustles just to pay the bills.
"Welp! Just paid off my husband’s student loans in full, so we are now DEBT FREE!!
Paid off $89k in student loans + car loans, and purchased a home in the freakin Silicon Valley.
Now with 3 totally different businesses that are growing!!
It’s been 6 years since the freebie zynnyme webinars back in 2017.
I hit all my TAP 5-year vision goals 2.5 years early, even with an international vacation every year!
This is wild!!! 🤩
Also set up an arrangement where before I start a new thing or take on a new project, I need to get the green light from my 2 closest people 😂" Joanne K. August 24, 2023
“Kelly and Miranda's program is truly comprehensive and their approach is authentic and fun!"
— Gina Campbell
Hey there! Kelly and Miranda here. We’re two therapists who've built successful, low-stress, cash-pay private practices. Miranda created her practice during the last great recession, and Kelly built hers in an area supersaturated with therapists. Since then, we've shifted our focus to helping mental health professionals all around the world do the same!
We struggled to find reliable information to help build our practices.
There were trainings out there, but they were either outdated or not applicable to us.
The content was one-size-fits-all (and we know that trying to meet every clinician's needs with the same old content simply doesn't work!).
So much out there was piecemeal, only offering one piece to the puzzle, leaving people building practices with maybe an amazing marketing plan but missing a solid financial foundation.
Business School for Therapists began because we know, firsthand, that getting the business side of your practice on track will make you an even better therapist.
We've been doing a deep dive since 2010, putting our souls into this program — compiling the most useful information and creating fool-proof processes to help you succeed AND thrive in every stage of private practice.
(Don’t take our word for it though. Hear from your fellow therapists below!)
Cynthia from Los Angeles came to us in August of 2020. Her regular position had been eliminated due to the pandemic. She was licensed as a therapist and wanted to do therapy work, so she started working for one of the big online mental health companies. She came to us overworked and underpaid. A year later, she makes in an hour what she made in a week of working for the online therapy provider. Her practice is full, she can easily take a vacation, and she's reaching the people who need her!
Marketing your business isn’t complicated or even challenging when you have the right strategies so you don’t burn money on shiny tools or expensive ads.
You’ll know exactly how to plan your marketing, find a profitable niche, set up your website, and use powerful messaging and sales strategies to attract perfect clients.
Systems give you your time and energy back.
You need systems that can help you automate, delegate, or eliminate tasks that are quite simply time-and-energy vampires.
You’ll also have systems for finances and marketing so you don’t leave money on the table!
We’re in this together. Isolation and loneliness add to overwhelm.
Get support so you can navigate challenges in real-time without worrying about them on your own.
Connect with like-minded therapists who will lift you up and propel you forward.
Get access to step-by-step lessons and a year's worth of access to group coaching, office hours and community, as well as customize-in-seconds templates that fast-track your marketing, financial planning, processes, hiring (and more?) so you can give your solo or group practice the profitable foundation it needs.
This is your easy-to-use, always-available “wiki” for all those questions that’ll come up while you’re working on your business. The Private Practice Playbook has ALL the questions your fellow therapists have asked AND includes expert answers, step-by-step guides, and lessons that answer those questions.
Take a peek to see how it works!
No, but that's why we have WAY more than that! Want to dive deeper into a specific topic and need more advanced or in-depth strategies?
We got you covered!
Here’s a short list of topics you can Deep Dive into:
Building a profitable business can be SO much easier and even fun when you do it surrounded by like-minded therapists.
Any time you come up against a challenge, you don’t have to battle it out alone.
Whenever you’ve got a win to celebrate, you have a crew cheering you on!
Our community is NOT on Facebook and is not only drama-free but is also diverse, supportive, and highly engaged!
Unlike grad school or even other online programs, Business School for Therapists comes with lifetime access to the materials.
Business School is designed to be completed within a year, with coaching support where you have access to the content, the calls, AND the community. After the year, you can renew for more coaching and community support, but you'll always have access to the materials (for as long as we're around*). We see LOTS of 4-12-week programs and these are just not sufficient to build the foundation you need.
Because building a sustainable, profitable practice requires access to information that grows with you, so you can navigate any changes or shifts without going back to Square 1!
*Lifetime access to materials means the life of the program and NOT our lifetime. Can you imagine us doing this at 95!?
Because not only will you get INSTANT access to our first three modules (we don't wanna overwhelm you); you'll also get to see for yourself how well-organized and easy-to-follow the content is with a FULL 7 days to decide whether or not Business School for Therapists is the right fit for you.
*It took everything we had to not choose an old-school phone with a handle... when did we get so old!?... oh wait, we've been doing this for a LOOOONG time!! 😂 😂 Click here to schedule.
Schedule a private 1:1 call with one of the zynnyme private practice coaches and get tailored-to-you support and/or Brainspotting to break through your blocks for FREE!
MONTHLY PRIVATE PRACTICE Q&As WITH COACH BECCA
Looking for a deeper level of support with your own private practice coach?
You're invited to join successful group practice owner and Business Coach Becca Williams, LMFT, for a monthly Q&A call with the community!
This is your opportunity to get 12 months of coaching support and have all your solo or group practice questions answered by one of the experts.
Want to drop those low-paying insurance plans but don’t know how? This 15-part bonus module gives you ALL the itty-bitty, nitty-gritty details you need so you can navigate insurance-related issues without feeling like you’re drowning!
*You get INSTANT access to this bonus.
The first consult is the most crucial, which is why this bonus module is nothing short of life-changing.
You’ll get everything you need to run those initial consults so you attract and work with only the clients you can best serve. From scripts to workflows to troubleshooting, you’ll learn how to do it all so you can turn those initial conversations into client conversions.
*This bonus is a part of the Getting Started Module that you get instant access to.
This bundle of laser-focused mini-courses will give you all the tips, techniques, and strategies you need to leverage online media for your practice.
From podcasting to using social media more effectively to blogging or vlogging … you’ll learn about it all!
Hosted by Stara Shakti, LMFT, a Business Schooler and queer, neurodivergent, 1st-generation, Indian American and South Asian therapist with a solo practice in Los Angeles, California, this monthly online support group will be your safe space if you're neurodiverse, have ADHD, autism, dyslexia or other learning differences.
In partnership with AspiraCE.com, Business School for Therapists is eligible for up to 32 continuing education units. These 32 units are broken into 4-unit chunks, so you can create a CE schedule that works for you.
When you're ready to get a CE certificate for the eligible modules, simply take a short quiz at AspiraCE.com.
Already going through a license renewal? Get your CEs on your own schedule!
PLUS, we're providing you with a BONUS of not just 32 but 50 CE units you can use to get a certificate for Business School for Therapists or ANY of the trainings offered.
This highly requested bonus gives you ALL the documentation you’ll need for your practice in one easy place. Stress, begone!
From creating a court policy that makes sure you're NEVER sitting in court losing money, to creating an assessment and documentation process that works for your unique practice, we have you covered.
We give you templates and resources, and we’ll help you understand the why, the how, and the OPTIONS! No more cookie-cutter documentation solutions that suck the life out of loving providing therapy! Understand the No Surprises Act, Good Faith Estimate, and SO MUCH MORE … this hefty bonus will be a good friend to you!
*You get INSTANT access to this bonus.
HIRING GUIDEBOOK FOR CLINICAL AND NON-CLINICAL STAFF
Ready to hire for your solo or group practice? We got you covered!
From writing clear job descriptions to interviewing and nailing contracts and agreements to training and onboarding to setting up payroll to reviewing staff and making tough decisions, like firing staff, this bonus will be like your very own HR department on tap!
*You get INSTANT access to this bonus.
MODULE-SPECIFIC BONUSES & MEDITATIONS (Value: $750)
In addition to these bonuses, you’ll find module-specific bonuses and/or guided meditations. These are usually optional but are perfect if you need more in-depth info OR if you're feeling stuck and unsure and need a big ol’ dose of motivation, support, or energy!
Some of these module-specific bonuses include:
Get financial strategies straight from a Certified Financial Planner in this 5-part bonus module that walks you through everything from understanding cash flow to planning for retirement!
I️ wanted to say a special thank you to Kelly Higdon and Miranda Palmer for changing my life and making it possible for me to support myself and my family for the first time ever! — Tiffany Spilove
For less than the cost of a single course in grad school, you’ll get LIFETIME access to Business School for Therapists training materials and one year of coaching support and community access.
by September 20th
and save $50 a month
For less than the cost of a single course in grad school, you’ll get LIFETIME access to Business School for Therapists training materials and one year of coaching support and community access.
Maya from Massachusetts evolved from a burnt-out private practice owner replicating the same broken systems from agency work to a thriving practice owner with a full caseload of ideal clients, an 18-hour workweek with Fridays off, and a sustainable income.
She's now feeling seen and heard as a private practice owner and has the skills and support she needs to continue to thrive.
Beth in Jacksonville, FL, joined Business School for Therapists and recouped her investment in the program within a month with the script for how to handle client calls.
Business School helped show her how she could get off of panels and create a sustainable private-pay practice. She now has a successful private-pay practice focused on Brainspotting and coaching.
Lisabeth in Rochester, NH, joined Business School for Therapists in the fall of 2020 with a 13-year-old practice that was full but dependent on insurance. She was miserable and burnt out but didn't even realize it.
She was wasting hours per week on the phone trying to get insurance companies to correct their mistakes. She now has a practice she LOVES!
Lauran from Orlando joined Business School in 2018 as she was starting out in private practice.
She not only grew a full solo practice with a waitlist but also expanded into a group practice and transformed her clinical outcomes ... and she's now teaching what she learned to her employees!
It wasn't just time that made her better; it was the lessons she applied to her own business from Business School.
When you join, you get LIFETIME access to the Business School for Therapists course content.
The content is designed to be completed within 12 months BUT you have LIFETIME access so you can go through it at your own pace.
You get access to 12 months of support, community, and group coaching.
You get to work on the material at your OWN pace, ask as many questions as you need until you're clear on what the right answer is for you, and after the 12 months of coaching and community … you STILL will have access to the course materials.
Q. Will Business School for Therapists work for me if I have a group practice?
Absolutely! Not only will you have specific-to-group lessons in the modules, but you’ll also learn how to set up the systems and processes needed so you can free up your time and lead confidently. And the ugly truth is … when you’ve created a solo and group practice from scratch, you don’t know what you don’t know. We help you find your blind spots to help make sure you don’t get any nasty surprises!
Like Cyndi Doyle and SO many others did.
Cyndi, LPC-S from Denton, TX, was a "successful" therapist with a full group practice that was packing her schedule to the gills. Listen to what she learned and how her life changed for her and her employees through Business School for Therapists. She also shares how it gave her time and space to come up with more cash-generating creative ideas.
Q. Will this be relevant if I’m not in the United States?
100%! We have therapists from all over the world. The principles of building a burnout-proof, profitable practice stay the same, regardless of location.
Kris from Canada came to us with a group practice that didn't have a strong foundation. Everyone was seeing a lot of clients, but the culture, hiring practices, and processes needed an entire overhaul. She was able to rebuild a strong foundation, create a culture and processes that really work, and make a great income while getting her life balance back in order. Thanks to Business School for Therapists, she's been able to accumulate 6 figures of profits into savings alone.
Karina from Dublin, IR came to us for help with an additional stream of income. She was pretty sure that psychotherapy and psychoanalysis in Ireland just weren't valued the way they are in the United States. Despite her fears, she followed the Business School for Therapists formula, transformed her practice, and began charging a fair fee with confidence. She's since expanded into a group practice with her husband, had two children, and continued her success.
Q. Should I really be learning all this? Can’t I just hire it out?
You can. But hiring out is like slapping a band-aid on a gaping wound. It won’t fix the problem.
No marketing or sales agency will take the time to give your business the foundations it deserves. They’ll do the “job” you hire them to do, but the core of your practice will still be weak, so you won't see the results you want. In fact, you’ll find yourself spending more time, money, and effort on problem-solving with them.
Q. I’m still paying for grad school. Will this help me make more money?
Absolutely! While we’re not making any income claims here, we have plenty of success stories on this page and on our Case Studies page that showcase therapists who’ve established thriving, profitable practices that don’t burn them out.
Q. I’m already stretched thin. How much time will this need?
Creating a solid business foundation will save you SO much time, energy, money, and heartache! There are two types of time we ask you to set aside:
Weekly: We ask you to put aside 2-4 hours per week to work on your business. Each time you sit down, you'll be able to easily follow our simple roadmap of lessons that transform learning into action and make it clear how to implement changes in your business.
Twice a Year for Two-Week Working Sessions: We ask you to carve out 2-4 hours a day for learning and taking action in your business. You'll be getting your questions answered and receiving lots of support in getting your business right where you want it to be.
We'll also be asking you to schedule certain tasks on your calendar in the future and to hold those times sacred. Having a thriving business doesn’t need to overtake your life, but it is something you need to give time and attention to — just like your relationships!
Q. Will I need to hire contractors or buy expensive tools in order to get results?
The fanciest thing we’ll ask you to have access to is a laptop with the old-school version of Excel (not the online version).
Our fancy calculator is really a piece of software that requires Excel.
Otherwise, we believe in learning how to DIY whenever possible, outsourcing for the least amount of money possible, and going for the easiest tools available. So …Nope! No fancy tools or expensive ad spend is necessary!
Q. I’ve taken similar courses in the past and I’m still stuck and stressed. How will this be different?
Sorry to hear that! Business School for Therapists is different from everything else out there because of the level of support AND the depth of content.
A quick review of the course content tells you that not only have we thought of everything therapists need but we’ve also created additional resources that you may not even know you need!
Most programs will have one or the other but not both. They also usually give you ONLY 8 weeks to implement and make deep systemic change.
The reality is a lot of the hardest parts of changing your business are in fact internal. We want to challenge you to go quickly, but we also understand that deep change takes time, and we're here for it!
And because Business School for Therapists comes with LIFETIME access to the materials, you never have to worry about signing up for multiple programs!
Q. I’ll need to chat with my spouse/partner about this. Can you help?
Absolutely! We have a handy script that you can download right here and use to start the discussion with your partner to help them see how Business School for Therapists will help you get paid well and reclaim your time, energy, and love for your business.
Q. Can I buy separate modules or bonuses instead of the whole program?
No, buying separate modules or bonuses isn’t an option because it won’t solve the root cause of a practice that isn’t making enough money and is leading to burnout and exhaustion. Our modules build on one another and work in tandem to create success!
Quick example: You might think that you just need help with an amazing marketing message – Module 5.
But the reality is that in the proceeding modules we dive into: getting clear on your values, doing your market research, learning what keywords clients are using, figuring out your price point, and getting super clear on what words are best used to describe what you uniquely do.
We even teach you what to say on the phone when people call because of your great marketing message so you can actually convert AND schedule people at your new fee.
When we did these trainings separately (and we have!) people didn’t have the same results. This is a holistic program because therapists, like you, need a holistic solution.
Q. How much access do I get to Kelly and Miranda?
You’ll have access to them and the entire team during the two-week LIVE working sessions. But Coach Becca’s going to be in the community regularly.
Business School for Therapists is structured to be a step-by-step, get-all-the-answers, self-paced program with regular opportunities for hands-on support built-in via the LIVE working sessions that happen TWICE a year.
However, this isn’t a 1-on-1 coaching engagement with Kelly and Miranda.
Q. I still have questions. How can I reach you?
Sure! You can email us at firstname.lastname@example.org or schedule a 15-minute call here to chat through your questions.
Look, you’ve already invested $50K-$100K in grad school. (And honestly, maybe even more with the years of being underpaid getting licensed).
Chances are you’ve already taken a couple of courses to help you get more clients. Most courses only focus on ONE element of marketing and don’t give the level of support and connection that Business School has.
Maybe you hired an agency or a social media manager or got a fancy website with all the SEO bells and whistles attached, and … still CRICKETS! Or best-case scenario… you get a few clients but once you stop paying the agency, your pipeline dries up!
So naturally you’re wondering if this will be your last stop or yet another magic pill that promises the world but delivers pixie dust!
Your enrollment in Business School for Therapists with your FAST-ACTION savings is $2,250. $450 in savings!
But even with the savings, it IS an investment.
Let’s do the math.
After 90 days in Business School, let's say you boost your hourly rate by $75.
This isn't a random figure. Our clients often achieve this by confidently renegotiating contracts or setting new, sustainable fees. You'd recoup your investment in a mere 30 sessions.
If you aim to see 18 clients a week like most Business School therapists, that’s an extra $60,000 in annual profit!
Even if you only increase by $40 an hour, you’d still earn an extra $34,560 a year.
The return can be even higher if you're starting fresh or growing a group practice.
But it’s not only about higher fees. We approach this holistically to improve your work-life balance.
Whether you want to earn more or work less without losing income, we've got strategies that work.
Moreover, at the same time, it's an investment that pays off because not only do you get clients who pay well but you also have more time and freedom to truly enjoy the life you have and feel excited about the work you’re doing.
Most marketing agencies would charge anywhere from $3,000 - $20,000 a month, depending on what you’d hire them for. And there are NO guarantees.
Even if you were to go smaller scale and say, maybe hire a virtual assistant to do a bit of blogging, social media, and SEO work for you, you’d pay anywhere from $1,000 - $3,000 a month.
Most service providers have a 3-month minimum on retainer services.
You’d spend anywhere from $3, 000 - $60,000 and may or may not have any client growth to show for it! And none of these agencies or service providers will help you optimize and improve your clinical experience AND they don't know how to do this work within the ethical guidelines of our profession.
Alternatively, you may think getting more certifications will help. Or a more inexpensive program might be the solution.
And here’s the deal.
Your expertise isn’t what’s holding your clients back from finding you. Your marketing and positioning are.
And inexpensive programs or ongoing memberships have their place, but they don’t give you the holistic level of support that Business School for Therapists does.
NO other program gives you:
PLUS … this is a one-time payment.
There are no recurring fees.*
There are no hidden charges.
So yes, this is an investment, but if you do the math … it pays off. Richly!
*If you choose the 6-part payment plan, your payments will be monthly, but once they’re done, they’re done. These aren’t recurring payments like a membership.
In addition, if you choose to continue to extend your community access or purchase lifetime access for community and coaching, there will be a fee for that. But there are NO recurring fees for your access to the course material.
Right now, you have TWO choices.
Choice A: Continue as is. Yes, that's always a choice. And NO judgment for making it. You do you!
Choice B: Join us inside Business School for Therapists so you can FINALLY see that you’re doing the right work, following your calling, AND living your life the way you want to.
You can choose to get paid well for the work you’re doing so you can stop giving yourself tension headaches, anxiety attacks, and sacrificing your peace of mind or your sleep.
You can choose to say NO to big businesses using your emotional labor and piling up their profits while you continue to live paycheck to paycheck.
You can choose to create space and sustainability in your work so fulfillment and financial freedom don’t feel like a pipedream but a reality. Paid-off student loans, fun family vacations, 25-hour work weeks, creative hobbies … all of those things can be a reality!
You can choose to be calm, empowered, confident, and in control of your time, energy, and growth.
YOU can choose ALL of this.
At the end of the day, the choice is always yours.
We hope we helped make it an easy one!